Any idea when courgettes come into season? How about cucumbers? No? Don’t worry, you’re not alone. Research shows that most people aren’t sure when most British fruit and vegetables are in season which is a real shame as it means they’re missing out on when they’re at their absolute best.
While it’s easy to enjoy blueberries with your breakfast in winter, being accustomed to buying whatever we want, whenever we want it means we are increasingly becoming disconnected from our food and its relationship with nature. Eating with the seasons means getting back in touch with nature’s rhythms and eating the right thing at the right time. What could be more delicious than a crisp salad when it’s hot and sunny a wholesome stew when it’s cold? Ask any chef and they’ll tell you that fruit and veg are at their freshest and tastiest when they’ve just been picked, so why settle for sickly looking strawberries in Winter or unappetising asparagus in Autumn?
Eating seasonably is also a great way of eating more sustainably. Growing fruit and veg in season requires lower levels of artificial inputs like heating, lighting, pesticides and fertilisers than at other times of the year and so has a lower environmental impact.
With reduced transportation and production costs for the growers, seasonable fruit and veg will have less of an impact on your grocery bills too. Also when produce is in season, it is more abundant and this helps to keep the price down. A basket of fruit and veg bought in season can be as much as a third cheaper than the same basket bought out of season.
Try eating seasonably to experience the joy of eating fruit and vegetables at their peak of perfection: fresher, tastier, better value and better for the environment.
Eat Seasonably helps everybody enjoy fruit and vegetables at their seasonal best. The non-profit campaign launched in 2009 and has worked with many of the nation’s biggest food businesses and charities.