FitFlop’s new brand ambassador for their worldwide spring summer campaign is no other than Hollywood A-lister Uma Thurman.

It’s perfectly fitting for FitFlip to have chosen such a powerful woman to front their latest collection, as FitFlop’s products are all about us, as women. They’re a brand that understand that in our busy lives, we want to embrace the latest styles and fashions, but not at a cost to our feet. FitFlop understand that comfort has got to be key, without the compromise on appearance or aesthetics. When it comes to shoes, we are women that want it all – and deservedly so!

FitFlop are busy celebrating the lives and achievements of women across the world with their ever-expanding collection of shoes, designed for busy, high-achieving women. This year in particular, they’ve taken into account the needs of a woman in her role within the family. Family life is fast-paced, and FitFlop are keeping up, effortlessly.

Proud to be the brand’s first chosen Superwoman, Uma says ‘I think of all the women who are taking care of their children, their parents and contributing to society, working and providing for their families.’ Amen to that! We love brands that do the thinking for us when it comes to fashion, especially when they’re taking care of us in the process.

So, without further a-do, let’s take a look at some of our favourites from the new FitFlop collection, from the original FitFlops to high-top sneakers, there’s a shoe for every superwoman, and every occasion.

Here are four of my favourite items from their new collection: #ForSuperwoman! 

Sporty Pop X Lizard Print High Top Sneakers

Sporty Pop x Lizard Print High Top Sneakers in Black

Banda Leather Toe-Thong Sandals in Pale Gold

Banda Roxy Toe Thong Sandals in Bronze


About The Author

"My Baba is packed with expert advice and information on all aspects of fertility, pregnancy, motherhood and parenting. We're constantly researching and reviewing the latest educational toys, gadgets and gizmos, and blogging about the latest crafts, activities, fashions and mouth-watering family recipes. My Baba is also the ultimate present guide with unique gift ideas for babies, toddlers and children of all ages." Leonora Bamford, Founder

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