You’ve probably already twigged that thanks to the mom jean and loafer craze, fashion is celebrating all things ‘mumsy’ right now. Shapes that we would have avoided like the plague for fear of making us look too ‘mumsy’ in the past are now considered chic. Baggy sweatshirts and hoodies, high waisted roomy jeans, oversized everything, ugly sneakers and slipper mules are fast becoming our daily sartorial go-to.

This can all be very tricky to pull off though and the last thing we need to feel is ‘mumsy’. We want style that makes us feel current, not silly. Effortless, not try hard. So here are some of our favourite un-mumsy mum looks for this season!

Matchy pant suits

Day or night, this has to be one of the coolest trends around. Velvet, corduroy, striped, satin, wide legged, skinny, all are contenders. Wear yours with sneakers or heels, a blouse or a long loose tee. The matching trouser suit couldn’t be more versatile or more now!

Humbug Stripe Suit Jacket & Trousers Set, Topshop

Credit: Top Shop

Velvet Emilia Blazer, Rose Blossom, Boden,  John Lewis

Credit: Boden

Credit: Caroline Issa

Credit: Maja Wyh

Coat Check

Checks are hot. Checks are everywhere. Checks will give you an instant style elevation with very little effort!

Credit: Ginger Hitman




Classic Coat With Checked Pattern, SET

Checked Coat, Maje Paris

Throwback to Corduroy

Bored of denim? Try the hottest trend on the block – corduroy. Play with shape and colour – it’s just so refreshing to be out of jeans for a while.
Credit: Getty Images

The Jumper dress

An easy, cosy, no brainer look for this season. What’s not to love about that? A longer length means you don’t need to wear over trousers and only need think about your footwear choice. Ankle boots and trainers work equally as well.

Credit: Franck Lewis

The Graphic Tee

Thanks to Gucci’s massive revival of the graphic tee, plain t-shirts just don’t cut it any more. There’s a gazillion to choose from, from hughstreet right up to designer. Here are just some of our favourites.



The Hoody

The good news is, we can keep our hoodies on all day if we so wish. Just add a tailored coat, and/or a pair of heels and you’re good to go (and I don’t mean to the gym).
I, for one, am making the most of this trend whilst I can.




The Straight Leg Jean

It’s safe to say we’re finally all out of the skinny jean phase – even if you’ve been fighting it (like I have), they just don’t feel right any more.
I’m such a fan of the straight leg jean – whether cropped or boot length, either are great. You might feel 15 again, but trust me it’s a good feeling.

Credit: Style Du Monde


Credit: Funda Christophersen

For any personal style advice, please head over to The Style Alchemy.


About The Author

Sam Jones
Fashion Stylist

Sam has had a successful career in buying over the last 15 years, rummaging through showroom collections such as Carven, Vanessa Bruno, Matthew Williamson and Rupert Sanderson whilst Fashion Director for online fashion and beauty holiday emporium style-passport; designing and buying ranges as Head of Buying for iconic British footwear brand Pied a Terre, and curating and editing accessories at legendary department store Fenwick of Bond Street. Throughout her career as a buyer, more and more friends would approach her for one on one advice. What soon became clear was how much she loved the intimacy of this direct client contact and so her personal shopping service, The Style Alchemy, was born.

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