From A Mother To Another is one of my favourite initiatives set up by the lovely Laura Tenison at JoJo Maman and BeBe. On the first of February they will be starting to collect again this year and their main aim is to reduce the dreadful levels of clothing waste that end up in our landfills each year. At the same time, this obviously helps those in need in the UK with distribution via food banks and helping thousands of Syrian refugees living in Lebanon.
JoJo will again be collecting good quality outgrown or unwanted baby and children’s clothes, size 0 to 6 years, at their 72 stores across the UK and ireland. Customers and friends are asked to make up complete outfits to give something worthwhile this mother’s Day.
A staggering fact is that nearly a third of the UK’s clothing ends up in landfill, which means 350 tonnes of waste a year. Help JoJo extend the life of clothes because just three months of active use means that carbon and water waste could be reduced by up to 5 – 10% a year. Laura launched this urgent appeal after visiting a refugee camp last year to collect winter shoes and boots for the children living in tents, now under snow. The children have now outgrown their clothes long ago and are often are wearing rags. The gift of a FAMTA pack brings serious gratitude. Children are dying from the cold and Laura just wants to help.