aden + anais have teamed up with RED, the AIDS charity co-founded in 2006 by Bono to create an exclusive collection which launched today.

The RED collection looks adorable, and what’s more, sales from the products translate directly into medical support for mothers living with HIV. Just as an example – the sale of a 2-pack of swaddles can provide 8 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

A really great collection for such an important and worthwhile cause.

Red exclusive musy

Red exclusive burpy bib packaging

Red exclusive swaddle packaging

Red exclusive dream blanket

Red exclusive swaddle packaging

Red exclusive snap bib lifestyle