As a busy mum of three juggling motherhood with her successful business, Amanda is all too familiar of the challenges that parents face as their children grow. In fact, it was an embarrassing situation whilst potty training her eldest son George (now 20), that originally inspired her to really make a difference.
18 years later, through extensive research and the worldwide success of her multi award winning invention 'My Carry Potty' (the world's only 100% leak-proof potty for at home and on the go) and her 'George & Hollie' illustrated children's publications, she is now known as The UK's Potty Training & Parenting Expert.
Throughout Amanda's career she has worked closely with families and the education sector and continues to be in high demand for her expert parenting advice and guidance during key stages of child development. A regular in international press, on stage, television and radio broadcasts providing her professional expertise, Amanda is also in regular attendance at many schools and universities across the UK encouraging and inspiring students to delve into the world of innovation.
Today, My Carry Potty can be found in hundreds of thousands of homes around the world, allowing families to carry on enjoying life throughout the potty training process. Following on from this phenomenal success, the Potty Training Academy, a comprehensive training system has been created and developed by Amanda. Supporting parents/carers and pre-school facilities, Potty Training Academy is now providing a consistent and fun approach to mastering this milestone event and is being adopted with ease both at home and in child care environments across the UK.
Her impact on the industry has also captured the attention of leading brand Huggies who Amanda now works in partnership with and is in talks with Disney with future projects in the pipeline.
As if that wasn't keeping her busy enough, 'The Potty Lady', as Amanda is often affectionately referred, is also an enthusiastic family cook, sharing her delicious child focused recipes in a mission to educate and support families even further. Amanda's passion for cuisine has lead her to work on creating her own YouTube channel, presenting and teaching an array of nutritional meals with the view of developing her very own range of health inspired children's cookbooks in the future.