Jo’s Cervical Cancer Trust have launched the #SmearForSmear campaign to raise awareness of cervical cancer.

Share your lipstick smeared selfies on Twitter, Facebook and Instagram and nominate one or more friends to do the same.

Robert Music, chief executive of the Trust, said: “Every day we see the devastating impact a cervical cancer diagnosis can have on both a woman and her loved ones.

“But to know that, for those that delayed their screening before diagnosis, this could have been prevented is tragic. It’s now time that we see an upward shift in awareness of cervical cancer and an understanding of the importance of smear tests.”

Data released last year showed that the uptake of smear tests is lowest among younger women. Although screening coverage for women aged 25 to 29 had increased to 63.3% on March 31 last year from 62% in 2013, it was still “considerably lower” than in any other age group.

I nomiate all readers of this post to get involved!