Favourite muslin brand aden + anais has used its years of experience in babycare to move into the playtime space with the exciting launch of its baby bonding playmat and 3-in-1 bouncer + rocker + seat. Both new products have been designed to help you bond with your baby by creating opportunities for parents and baby to interact one-on-one.

The playtime range addresses the importance of play by placing value on real-time interactions that will help your baby reach developmental milestones. True to the brand, the playtime collection has been designed with style in mind, so it will complement any home.

Baby Bonding Playmat, RRP £85

What we love about this baby playmat is that it allows parents to play and explore side-by-side with their baby. Generously oversized, the aden + anais baby bonding playmat includes over 30 developmental benefits. The mat is designed to support and encourage fine and gross motor skills, as well as promoting sensory and cognitive development.

The playmat comes to life with animal pals from aden + anais’ best-selling jungle jam print. From self-discovery with the sun mirror to sensory development with the crinkle peek-a-boo leaves, adventure awaits, as baby encounters each different discovery zone.

Hand-embroidered, reversible playmat

Made from high-quality 100% muslin combed cotton, containing 100% hypoallergenic polyfill, every appliqué is sewn carefully by skilled artisans using hand-guided embroidery machines.

The playmat is lovingly hand-finished to create the perfect shape for each embroidered motif. The reversible design features the jungle jam print on one side, while the back features a modern print.

The baby bonding playmat is machine washable and suitable for all ages.

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3-in-1 bouncer + rocker + seat, RRP £165

The aden + anais 3-in-1 bouncer + rocker + seat gives parents and their little ones the opportunity to interact one-on-one. Its design places emphasis on the continued importance of play and real-time interactions that help baby reach developmental milestones.

An ideal solution for parents who want baby equipment to work hard for their floor space, the 3-in-1 product seamlessly transitions from bouncer to rocker to seat mode. Designed to grow with your child, it can be used from newborn up to 2 years or 29Ibs, so it’s well worth the investment.

Featuring soft, neutral tones, the stylish seat is easy on the eye and suits any décor.

Playtime products that will grow with your baby

Babies will love the easy to reach toy bar, with its plush muslin characters that will keep them amused for hours. When the time comes, the 3 in 1 bouncer + rocker + seat can be transformed into a sturdy secure toddler seat, so it’s a great option for parents with more than one child who might need a moment with their hands-free.

The lightweight, portable seat weighs less than 4.5kg and can be easily folded once playtime is over, so you can store it away out of view until it’s needed by its next little rocker.

The seat includes a machine-washable luxurious 100% cotton muslin cover and removable infant insert with plush built-in head support.

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