Baby / 7 March, 2021 / Ellie Thompson

Sleep Support Month: Your Ultimate Guide To Baby Sleep

1st March marks the start of Sleep Support Month by Snüz, a national campaign to Support Sleep Deprived Parents. Snuz will dedicate the entire month to its online community; they’ll be weekly shoutouts, giveaways, and a wealth of sleep content from experts including The Honest Midwife.

Information will cover everything from safe sleep practices and understanding your little one’s bedtime needs, to how to look out for yourself and your partner. Throughout March, Snüz will be supporting and educating new parents on how to deal with the challenges of baby sleep. They’ll be introducing weekly “Snüz Sleep Saviours”, where real mums and dads jump online to share their experiences of parenthood and baby sleep with its community.

My Baba is stepping up to support Snuz and their Sleep Support Month with this article on baby sleep. Here, we’ve compiled a whole list of go-to resources and troubleshooting articles, as well as some of our favourite Snuz products to help your baby get the best night’s sleep.

Baby sleep survey results: did you know?

Snuz’s recent survey concluded that a staggering 70% of parents lose more than 130 nights of sleep in their baby’s first year? Sounds incredible, but it’s true. According to the latest survey by Snüz, 7 in 10 parents are losing an average of three hours’ sleep every night in their baby’s first year, and the realities of sleep deprivation cannot be ignored.

Their recent survey questioned more than 1,300 parents. They found that nearly half (44%) felt massively unsupported when it came to their baby’s sleep. In a separate Instagram poll of around 82k+ parents, Snuz found that on questioning new parents about their baby not sleeping, 88% admitted to this being a cause of stress. 77% talked about the anxiety they feel even before bedtime starts, and 65% of those questioned said they often felt lonely when up late with their newborn.

The Snüz guide to baby sleep

Snuz is on hand with all the resources you need to help you and your baby get a better night’s sleep. There’s everything from routine, to sleep essentials, the crib to cot transition, and why pink noise is our number one sleep saviour.

To get you started, here are five blogs to add to your reading list:

Essential reading for baby sleep

We’ve also pulled together a plethora of expert advice for you. Below are links to a whole host of up-to-date articles written by world-famous paediatricians, sleep experts, maternity nurses and trusted parenting coaches. No sleep stone has been left unturned!

Sleep Support Month by Snuz

Mark Nicholls, Marketing Director at Snüz said: “Parents are not only losing sleep in the first year, but they are also often feeling stressed, anxious and lonely. We strongly feel it is our responsibility to help, and although we can’t turn up at their houses to offer a naptime for the family, we can commit a full month to try to help from afar. A virtual pat on the back for the community of parents online. The month is bursting with advice, support, positivity and a large helping of ‘You’ve Got This’ to keep parents going and aid the ZZZ’s!”

Sleep Support Month is running in association with The Sleep Charity, an organisation passionate about raising awareness of the impact of sleep deprivation, as well as providing training and advice. The Sleep Charity will be helping provide an expert voice and tips for parents, and in return, the brand will donate £5 for every SnüzCloud sold during March to support all the amazing work they do promote understanding and awareness around the complexities of sleep.

Snüz Sleep Support Month programme

Every week they’ll be content from a number of experts and speakers, so make sure you tune in.

Parenting consultant Elizabeth Day and midwife & founder of Let’s Talk Birth and Baby Louise Broadbridge aka The Honest Midwife will be on hand, along with The Baby Guru, baby behaviour expert Sam Saunders plus many more.

Week 1: The Why’s & How’s of Baby Sleep

Week 2: Sleep Safety Essentials

Week 3: Parent Focus: Safeguarding Your Sleep & Mental Health

Week 4: Baby Sleep Tips & Advice For Your Little One

Shop our favourite Snüz products


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At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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