Baby products company Natures Purest is calling on everybody to get creative and design a bib for a special edition bear which will be sold in support of Bliss, the special care baby charity.

Budding artists can submit their design to be in with a chance of seeing it produced on a special edition charity Hug Me ‘Bear for Bliss’. The winner will also claim a £250 Natures Purest voucher.

A limited number of 300 bears will be produced with the chosen design and all profits from the special edition bears will go to Bliss, giving vital support and care to premature and sick babies in the UK.

The winning designer, as chosen by the Natures Purest’s Facebook fans, will also receive a £250 voucher to spend on Natures Purest’s range of toys, bedding and clothing for babies made from 100% organically-grown cotton.

The special edition bears will go on sale next year to coincide with the launch of a new range of clothing for tiny babies from Natures Purest.

Jane Albon, owner of Natures Purest, said: “We are delighted to be able to support Bliss, a charity which does fantastic work for so many families in the UK.

“We’re inviting people to get creative and take inspiration from wherever they can – their own experiences of motherhood, childhood memories, or even by getting the children involved.

Keep checking our Facebook page as we’ll be putting the best designs on there as they come in and we’ll be asking people to vote for their favourite from a shortlist in December.”

Visit for details of how to enter. Entries close December 2nd.