Mum / 22 October, 2021 / Ellie Thompson

Essential Breast Health Awareness Campaign For New AND Expecting Mamas

DockATot x CoppaFeel! have partnered up to increase awareness on breast health, with an important focus on new and expecting mamas.

DockATot x CoppaFeel!

Becoming a mother can be all-consuming, and it can be common for new mums to overlook aches and pains. Stats show that 1 in 3000 women will be diagnosed with breast cancer during pregnancy alone, a diagnosis that impacts 200 – 250 families in the UK every year. What’s more, those diagnosed during pregnancy or within 5-10 years postpartum are associated with an increased risk of metastatic disease compared with those diagnosed who have not had biological children.

Be breast aware

DockATot x CoppaFeel!’s mission is to raise awareness so that all new and expectant mothers can have the best possible chance of surviving breast cancer. They want to bring about a clearer understanding of the normal changes their body will go through during pregnancy and birth. By empowering women to know what’s normal and what’s not, enables mums to get any abnormalities checked out, without delay.

A survey of more than 1400 new mums was carried out by DockATot x CoppaFeel! to learn more about boob checking habits and to see if new mums put their own health first. Knowing that breast cancer is the biggest killer of women under the age of 50, the results were quite shocking.

  • 35% of new mums surveyed claimed they did not have time to prioritise their own health needs
  • 37% of women surveyed said they did not receive any guidance on breast changes during pregnancy
  • 63% of women surveyed did not know their natural breast fluctuations

Real-life mums

DockATot recruited four UK mums to share their heartfelt stories of dealing with breast cancer. Laura, Lizzi, Alice and Roisin were all diagnosed with breast cancer amidst the chaos of new motherhood. Captured on camera, these journeys are set to inspire mums around the country to prioritise themselves, too. Staying on top of your own health is the best thing you can do for yourself and your children.

Press the play button on the main image to watch the video or click here.

How to check your breasts

For step-by-step instructions on how to check your breasts and get to know what your boobs look and feel like normally, please watch this video:

About DockaTot

Baby and lifestyle brand DockATot was founded by Lisa Furuland Kotsianis with the needs of growing families in mind. Lisa’s innovations have become must-haves for parents all over the world. DockATot’s product range has won numerous awards, including the prestigious Junior Design Award. In 2021, DockATot merged with Sleepyhead to become a global brand under the DockATot name.


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