With National Fertility Awareness Week starting today, our fertility guru Zita West will be answering your questions on fertility at Crussh Juice Bar, at locations all over London.

She’ll be offering these mini clinics free to everyone, giving men and women around London a chance to ask their important questions.

The mini-clinics will cover all aspects of fertility: including the role of nutrition in pre-conception and conception, fertility MOTs and IVF information, as well as preparation for IVF. Zita says, “My aim is to bring fertility awareness to the high street through consultations in Crussh stores, in an environment where women and men can have their questions answered by me and my team of experts.”

As a practicing midwife and fertility expert of 34 years, Zita West has helped thousands of women realise their dream of holding a baby in their arms. Combined with training in nutrition and acupuncture, Zita has developed an holistic and integrated approach to fertility. She and the team of Doctors at her clinic help clients for natural conception and IVF by improving nutrition, health, lifestyle, the mind and body connection, and relationships, and by using therapies such as acupuncture, hypnotherapy and counselling.

Her book “Eat Yourself Pregnant” outlines the ways in which food can make a difference. She says, “Nutrition isn’t enough on its own for someone struggling to get pregnant; however it can undoubtedly increase your chances. It is the bedrock to getting pregnant for both men and women.”

In honour of National Fertility week, Crussh will be designing a Zita West ‘fertility juice’, the Deep Cleanse Green Juice, which is inspired by a recipe in her new book. 50 pence from the sale of everyDeep Cleanse Green Juice will go to the Infertility Network, the UK’s leading infertility support network, which offers support, advice, information and a counselling helpline for women struggling with fertility issues. National Fertility Awareness Week has been organised to help increase understanding of fertility problems, which affect one in six couples in the UK. Susan Seenan, Chief Executive of Infertility Network UK, says, “Almost everyone will know someone who has experienced difficulties conceiving, which hopefully will encourage people to support the week.”

Crussh MD, Christopher Fung says, “With busier and more hectic lifestyles, many of us find ourselves starting families later in life. Nutrition is vital to ensure that our bodies are as well prepared as possible when the time is right. Central to so much of Zita’s holistic philosophy is the need to eat simply and healthily. At Crussh we share this philosophy and we look forward to sharing Zita’s unique perspective in our stores.”

In addition to all the above, Zita will address the latest Fertility Facts and Figures which show that there is indeed reason to be hopeful about Fertility.

  • 84% of couples will conceive naturally within one year if they have regular unprotected sex.
  • 92% will conceive within two years and 93% within three years if they have regular unprotected sex.
  • Fat can be good! The Harvard Nurses Health Study showed that women who drank skimmed milk experienced less fertility than women who drank whole milk.
  • Egg freezing is booming. In 2012 19.4% of cycle treatments used frozen eggs, and at December 2012 around 18,000 eggs had been stored in the UK for patients’ own use.
  • Between 2011 and 2012 the pregnancy rates following frozen embryo transfer rose in all age groups.
  • In 2012, 47,800 women had fertility boosting procedures.
  • The number of single women choosing to have IVF has doubled over the past 5 years.

Zita West mini-clinic and book signing schedule times and locations

Monday 27th October

Crussh, Unit 21, Jubilee Place, Canary Wharf, LondonE14 5NY

8am – 11am, 2.15pm – 3pm

Tuesday 28th October

Crussh BBC, 201 Wood Lane, London W12 7TU

8am – 10.30am

Tuesday 28th October

Crussh, 27 Kensington High Street, London W8 5NP

12pm – 3pm

Wednesday 29th October

Crussh, 1 Curzon St, London W1J 5HD

8am – 9am

Wednesday 29th October

Crussh, Unit R5, Bankside Building 1, 14 Sumner St, London SE1 9JZ

12pm – 3pm

Thursday 30th October

Crussh, 6 Farringdon St, Ludgate Circus Buildings, London EC4M 7LH

8am – 11am

Friday 31st October

Crussh, 59 Notting Hill Gate, London W11 3QS

8am – 11am

Book signing

Monday 27th October

Jubilee Place Shopping Mall, Canary Wharf, London E14 5NY

Midday – 2pm


About The Author

Midwife & Fertility Expert

Fertility and Pregnancy Expert Zita West is the leading pregnancy, birth and fertility expert in the UK. She is a practising midwife with 35 years' experience and runs her own hugely successful clinic for natural and IVF birth - the only clinic in the UK to specialise in an integrated approach, combining mainstream medicine and holistic health with excellent IVF results. Zita is also a trained acupuncturist and nutritional advisor and is the author of nine books on fertility and pregnancy, including the best-selling Zita West's Guide to Fertility and Assisted Conception. Her latest is Eat Yourself Pregnant, illustrating a range of traditional and modern mouth-watering recipes designed for prospective parents to boost their nutrition for fertility. She has a product range of vitamins and minerals to assist fertility and pregnancy, Zita West Products, and has set up an affiliated network of 170 acupuncturists in the UK and Ireland to promote good practice in fertility and pregnancy. She treats many high-profile clients, lectures around the world, and appears regularly on television and in the press giving advice and guidance on all pregnancy, birth and fertility issues. She is a columnist for Women's Health magazine and a blogger for The Huffington Post. If you would like Zita to appear as an expert, please contact 020 7224 0017 or mailto:sophie@zitawest.com. http://www.zitawest.com

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