An estimated 10 million people like their Christmas lunch to be traditional with roast turkey and all the trimmings. Now it’s out with the old and in with the new for as an increasing number of Brits are considering more creative alternatives to the classic turkey roast.

While some are busy following Delia’s Christmas countdown and making turkey the classic choice, a new study of over 2,000 adults in Great Britain conducted by YouGov on behalf of Bacofoil found that beef is rising up the Christmas Roast Poll, followed by goose and lamb. Fish hasn’t found favour because salmon was right at the bottom of the poll along with curried goat.

When asked to imagine they were going to have an alternative to turkey, nearly a third (29%) said that beef, presumably with classic Yorkshire pudding, is fit for Christmas and it seems age, marital status and where you live influences whether you plump for nut roast or roast pork as the festive centerpiece.

One in ten people who are not married would be most likely to have lamb as the alternative and 13% of those with children in their household were likely to choose goose. Southerners are seven times more likely than the Scottish to opt for nut roast (7% vs 1%).

The top eight choices after turkey were:

1) Beef (29%)
2) Goose (12%)
3) Lamb (10%)
4) Pork (9%)
5) Duck (8%)
6) Nut Roast (5%)
7) Salmon (4%)
8) Curried Goat (1%)

Commenting on the research, Adrian Brown, MD of Bacofoil which sells over 1.6 million rolls in the top four supermarkets alone of the seasonal Christmas Turkey Roasting Foil said:

“Turkey will always be the number one choice but it’s interesting to see that people are looking for alternative roast ideas, right from beef to goose which is a true British classic. In fact turkey only gained popularity in the mid-twentieth century inspired by American Thanksgiving. Of course whatever you choose, Bacofoil will help you roast it to perfection! “

For tips on how to roast turkey and a few other delicious alternatives, go to

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,042 adults. Fieldwork was undertaken between 24th-25th September 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).