Living / 22 March, 2022 / Christina Walter

How The Brands Of The Parenting World Are Helping Ukraine

The parenting world is showing its support of Ukraine by raising funds, sending supplies and products to help its people in this time of need. If your company is supporting Ukraine, do get in touch and we’ll add you to our round-up!

Ukraine Pacifier, BIBS

To help the people and children in Ukraine, BIBS has created two unique pacifiers in the colours of the Ukrainian flag, with all proceeds from sales being donated to UNICEF directly.

Over 1.5 million people have now been forced to leave their homes, and up to 7.5 million children are in urgent need of humanitarian aid. UNICEF provides support to children and families with medicine, warm clothes, clean water, protection, and psychosocial help.


Kidswear Collective

Kidswear Collective is donating 5% of all March sales to The Voices of Children Foundation, providing non-stop assistance to affected children and families all over Ukraine, and emergency psychological assistance and assisting in the evacuation process.

They will also be donating any clothes they can’t sell to help the children of Ukraine.


Blue Almonds

Founder Izabela Minkiewicz was very keen to do whatever she could to provide support to Women in Ukraine so she started discussions with Dominika from Kulczyk Foundation to see how she could help. They both flew to Warsaw in Poland so Izabela could see first-hand how the foundation is already helping Ukrainian Women.

Izabela and Dominika created a fundraising event in London so that the UK community and their Polish friends could have a way to show their support and donate to the foundation. This event tied in with International Women’s Day on the 8th March so that Women in London can lend their support and offer dignity to the Women in Ukraine.

This event has now closed.

Willa & the Bear

Baby and nursery essentials and accessories company Willa & the Bear has pledged to donate all profits from the sales of yellow and blue items in their collection to the British Red Cross to support Ukraine.

You can shop a whole host of fabulous items, including muslins, blankets, cot bumpers, cot sheets and comforters. Willa & the Bear only use trusted makers and supply chains that operate completely ethically, so any purchase from these guys is a win-win.


TLL Ukraine Crisis Fund, The Little Loop

thelittleloop is one of the UK’s first shared wardrobes for kids, where modern parents shop sustainably for their growing children. They’ve teamed up with some fellow Dragons’ Den businesses to use their platforms for good. Brands include Fussy, Berczy Hard Seltzer, Toucan Giving, Rheal, Toddle – Born Wild & cheesegeek, and they’re all coming together to mobilise their contacts, customers and networks to raise £100,000 for Ukraine.

Together they have partnered with the Disasters Emergency Committee (DEC), Ukraine Charity and Chernobyl Children’s Lifeline, who are working to help those on the ground affected by the conflict.



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