We were very excited to interview The Edited’s Erica Davies this week. Erica has over fifteen years of experience in the industry as Fashion Editor on national newspapers and magazines including LOOK, The Sun and The Daily Mirror, so we’ve wasted no time in picking her brains on trends and staple items for this season! Erica lives in South East London with her husband, news editor James and five-year-old son Charlie, and three-year-old daughter Lila.
You’re a complete style guru – tell us all of your secrets! Or at least, which five staple items should mums be looking to purchase for their Spring/Summer wardrobes?
Ha – I’m not sure you’d say that if you saw me on the school run! I try my best and stick to a bit of a formula – cashmere jumper, simple slouchy trousers and a great coat. I mix it up during the week with lace up flats and my Stan Smith trainers but am a real summer girl when it comes to fashion. I love getting a fresh pedi and getting my toes out! This year I love the whole Boho / Seventies vibe so will definitely be splashing out on a peasant top – Zara have got some amazing styles this season. Get yourself a fringed suede across the body bag (Accessorize is worth checking out), lop a few inches off the bottom of your jeans and fray them and invest in a peasant tunic from Mango.
You’re a big champion of the high street – which stores are the go-to places for maternity wear this season?
ASOS and Topshop were absolutely my go-to’s during both my pregnancies. Their collections are on trend, because actually quite a lot of us don’t want to resort to wrap dresses as soon as we’re with child! I also always recommend Keungzai Maternity wear for pieces that have the cool factor but last throughout breastfeeding too.
Shoes – tell us which flat styles are the ones we should be making a beeline for this season?
Lace up brogues are a great investment as they will take you from Spring right through until Winter again. Marks & Spencer’s Best Of British collection have a fabulous silver metallic version. Also check out new brand Finery London for their chunky Gladiator flats – perfect for toughening up girly dresses. And any kind of lace-up sandal is hard to ignore this season. Aquazzurra started the trend, but more affordable versions can be found at New Look, Boden and Office.
Share with us your favourite family recipe.
I’m a big chuck-it-all-in cook and really rubbish at food forward planning, so tend to wing it a bit! One of the kids favourites is a soup-based recipe which is so easy it should probably not be quite so tasty!
Fry off some garlic and a chopped onion until brown, then chuck a couple of diced chicken breasts in and seal. Add mushrooms and whatever other veg you have lying at the bottom of the fridge. Red peppers are good, or peas, broccoli, whatever you like. In the meantime, par-boil a pan of peeled potatoes – probably about 6 medium sized – for around ten minutes. To your chicken mixture, tip a tin of condensed chicken soup (I like Campbells), mix and then pour into an oven dish. Drain your potatoes, then slice into rounds a couple of cm thick and layer over the top of the chicken mix until all covered. Grate parmesan cheese over the whole thing and whack in the oven for half an hour. It’s a brilliant store cupboard supper that the kids will love.
Where are your favourite places to shop for kids clothes?
I always check out Zara and H&M for style and price. I tend to buy a lot of basics in places like Sainsbury’s. I have been really impressed by the Marks & Spencer offering this season too – I’ve bought both the kids waterproof jackets from there as well as a couple of pairs of their shoes.
Let’s talk beauty. What are your five can’t-live-without products and why?
- Laura Mercier Tinted Moisturiser in Bisque which is a brilliant lightweight foundation that I keep coming back to. You can layer it up for coverage too.
- Mac’s Ruby Woo lipstick is a new favourite, perfect colour for statement lips which I love.
- Emma Hardie Moringa Cleansing Balm – a perfect cleanser for my combination skin.
- Charlotte Tilbury Wonder Glow for that dewy, Instagram-filter ready complexion.
- Jean Paul Gaultier Le Classique eau de parfum which has been my signature scent since I was 14!
Where are your favourite family friendly places to go in London, for fun, food and a bit of culture?
We live in South East London and love family trips at the weekend to the Horniman museum. Free exhibitions aside, the grounds there are stunning and they host a farmer’s market on a Saturday. And we all love the Southbank on a sunny day – wander along, check out the markets at the weekend, pop into the Tate and grab a bite at Wahaca – perfect.
What’s the one baby product you couldn’t have lived without?
What’s in the pipeline for you next?
I’ve been a fashion editor on national newspapers and magazines for a long time, but recently went freelance so am working on lots of lovely projects with brands as a fashion consultant, which I love. My blog, The Edited (the-edited.com) is doing really well and I have lots of things up my sleeve for that, so watch this space!
How would you sum yourself up in one sentence?
Hard-working mum of two with a terrible shopping habit!