Features / 28 January, 2019 / My Baba

Jessie Ware On Mum Guilt, Hypnobirthing & Designing Her Kidswear Collection

With three albums, a successful podcast under her belt and baby number two on the way in February, you’d think singer-song writer Jessie Ware would be taking a well-earned break. Instead the Table Manners podcast presenter is busy launching her own childrenswear range. Ware has collaborated on the anyware collection with award-winning kidswear designer George Reddings to create a line of premium clothing for children from 0-8 years old. Leonora caught up with Jessie to learn about the new collection, what it’s really like recording a podcast alongside her mother, and how her pregnancy journey has been different the second time around.

I love so much about this brand. Can you tell us about what inspired it?

Thank you! We were inspired by so many things, classic minimal shapes, 80’s basics that I wore as a kid, that we all wore for playing or smart occasions, it didn’t matter, they were just comfy and well worn, loose but sophisticated cuts and beautiful feeling fabrics, along with the fact that I bought way too many clothes for my daughter first time around! We wanted to make pieces that grow with the child and aren’t limited to a 6-month prescribed size window. The clothes are to be worn and worn and then shared again.

How much creative input have you had over the collection? What’s the plan for the future?

It’s really equal with George and I. George is a phenomenal designer and I am so lucky to work with her as I’ve learnt so much. She’s so talented and incredibly respectful and enthusiastic towards all my ideas. I feel we have created timeless pieces that we are very proud of. We make a great team. The plan is to get the word out about anyware, for people to love it, and then we keep getting to do it. People have already been asking if we could make the pieces in adult sizes, so you never know!


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How is it working with your mum and what do you love about recording Table Manners?

Well, it’s certainly interesting working with family I can tell you!! But also such fun. She’s the queen and most of the time we do as we are told. But I do love that I have all these memories of our life recorded and so so so much laughing together. It feels very special to be doing this with her. And people seem to like it!

Who has been your favourite Table Manners guest and why?

Ah, we have had so many favourites. Stacey Dooley was one of my favourite surprises. We didn’t stop laughing with Alan Carr and I felt utterly inspired by Sandi Toksvig.

Who would you love to have on the podcast?

Victoria Beckham, Anthony Joshua, Alex Ferguson, Anna Wintour and Stormzy. There are so many.

What podcasts do you love listening to?

I really like the High Low; I’m big fan of Dolly Alderton. I also enjoyed Russell Brand’s Under The Skin with Katherine Graves that was so interesting on hypnobirthing, which is something I’m practising.

I’m so excited to hear that you’ve writing a cookery book and I can’t wait to see some of your classic Jewish treasures. Do you have a favourite recipe you can share with us?

I’m afraid you’re just going to have to wait and see….

You’ve conquered the music and podcast industry. What’s been your most challenging endeavour so far?

Motherhood. I constantly feel guilty, inadequate and tested but there’s nothing more beautiful and special. I feel proud of the girl we are bringing up but fear this mother’s guilt will never leave me.

How have you been preparing for your second child? What’s the pregnancy journey been like this time?

You have less time to think second time round, so it feels like it’s going very fast. I’m also banking on a little muscle memory when they arrive! As I remember those first six weeks being a fog of madness! The pregnancy has been absolutely fine, so I’m lucky. No big problems and I feel so much more relaxed this time round. I can’t believe I have less than a month left. I prepared very strictly on the first birth, from my diet to supplements and hypnobirthing. I saw obsetrican and presenter of present the Gentle Birth Method Gowri Motha a lot and she made me feel confident about the birth. This time I’ve refreshed my hypnobirthing using a brilliant app called The Positive Birth Company and loved Hollie De Cruz’s book Your Baby Your Birth.

What’s your favourite thing about motherhood?

That I have this little lady who is my best mate who entertains me everyday and surprises me and makes me immensely proud.

What is the one baby product you couldn’t live without?

Definitely the Sleepyhead for newborns. And swaddles by aden + anais, organic zip up sleepsuits by MORI and I’m looking forward to using the Etta Loves sensory mat this time around.

The collection is set to launch at the end of February and will be available to buy on the website AnywareKids.com


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