Living / 28 July, 2021 / Ellie Thompson

Joie’s New 4 in 1 Ergonomic Baby Carrier That Keeps Baby Close

The Joie Savvy is a new baby carrier carefully designed to support your baby’s growth. Suitable from birth to approximately 3 years od age, the Savvy is certified as hip healthy by the International Hip Dysplasia Institute. The Savvy marks Joie’s first foray into baby carriers, so we were super-excited to see the product in the flesh.

Introducing the Joie Savvy

The Savvy is a gorgeous-looking ergonomic carrier that allows you to keep your little one close, while keeping your baby’s spine cradled in their natural C-shape position and hips in an ergonomic M-shape to promote healthy spine and hip development.

The experts at Joie reckon that babywearing should be about hugging, not lugging, and we couldn’t agree more. The Joie Savvy’s 4-in-1 carrying positions offer you the ultimate in flexibility, support and comfort when babywearing. Careful engineering cradles your infant’s naturally C-shaped spine, hugging them in their favourite fetal position. The carrier’s soft but sturdy support cradles little heads so even the tiniest babies can snuggle up securely.

While your newborn will enjoy the comfort of feeling close to your chest, an older baby will delight in seeing what’s around them, in a world-facing position.

The optimal support lets your little one sit smart in an ergonomic M-shaped position with reduced pressure on tiny hips and backs.

Babywearing is easy with the Joie Savvy

The Joie Savvy is set to make parent’s lives easier, and babywearing a lot less scary. The Savvy’s innovative design mean it’s easy to put your baby in, and take your baby out, so whatever you’re doing – whether it’s chores around the house, or trips to the shops, you and your baby will be ready to go in no time.

The Savvy boasts clever magnetic buckles on the shoulder straps which slide smoothly, so you can put the carrier on and adjust the straps yourself. The carrier’s smart and secure strap distributes weight evenly and adjusts easily for a finetuned fit.


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Its simplicity of design takes away that daunting feeling you might have as a first-time babywearer. There is no great mystery surrounding how to wear the Joie Savvy. Its design is intuitive, and you don’t have to be a contortionist to get into it, and you definitely don’t need your partner on standby to help tighten up the straps.

Lightweight and washable fabrics

If you’re looking to get out and about with your baby this summer, the Savyy’s breathable, lightweight fabrics will help keep you both cool on a hot summer day.

Made from super-soft cotton, Savvy has been crafted to be extra gentle to your baby’s skin and even has a handy sun hood and windshield to keep your little one sheltered from the elements. Clean-up is easy with a removable absorbent bib, but for those mega messes, Savvy simply pops in the washing machine and comes out looking good as new.

Shop now

Carry your precious cargo in comfort with the Joie Savvy. RRR just £100.


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In The Spotlight

Samsung Galaxy Tab S8

The Samsung Galaxy Tab S8 is a great choice if you’re in the market for a tablet-laptop combo for kids. There are three tablets in the Tab S8 series to choose from, so you’re bound to find one that fits the bill. Perfect for streaming, homework and playing games, the tablet is brimming with super-cool features and state-of-the-art tech. With superior, easy-to-use parental controls, the Galaxy Tab S8 series is an incredible kid-friendly range that gives you a lot of bang for your buck.

Save up to £200 on the Galaxy S8 Series* Plus get a free Keyboard worth up to £299**. Offer valid from 15.03.23 to 11.04.23.

*Purchase from by 11.04.23. T&Cs apply. **Purchase from by 27.03.23. Free keyboard automatically added to basket with qualifying items. While stocks last.


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