Love Brand & Co | My Baba

Love Brand & Co is a fashion-charity project for men and boys in aid of endangered elephants and they’ve literally just opened their Flagship Boutique at Chelsea’s “beach” just by Fulham Road. The Boutique showcases the brand’s responsible ethos through a blend of unusual upcycled furniture. 

The Boys “Classic Shorts” Spring/Summer 2013 collection encompassses a wide range of swimming shorts, inpsired by the endangered elephants. 

A great cause – with 5% of all sales going to Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust raising key awareness and funds for vital elephant conservation projects. 

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