To celebrate their 25th birthday, Magnum ice cream is making its way to the Selfridges Concept Store in the Wonder Room in London’s Oxford Street.

The wonderfully coined ‘Magnum Pleasure Makers’ will provide you with a ‘naked’ Magnum dipped in decadent chocolate. If that’s not tempting enough, you can then handpick from a selection of toppings that include rose petals, marshmallows and chili flakes. Just too YUM for words!!