My Baba Measure / 24 June, 2026 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Designed For Me, Designed For Real Life: Ashley James Fronts New Campaign Celebrating Real Women

Broadcaster, DJ and bestselling author Ashley James has teamed up with lingerie and swimwear brand Pour Moi for its new Designed For Me, Designed For Real Life campaign, shining a light on the realities women face every day, from body confidence and motherhood to feeling comfortable in their own skin.

The campaign celebrates real women and real experiences, challenging the idea that confidence is something we’re born with. Instead, it highlights how confidence is built over time, with comfort, support and self-acceptance playing a vital role.

The campaign follows research revealing that one in five British women over 30 say they’ve never felt confident at any stage of their lives, while only 7% feel fully confident in a swimsuit.

Ashley says: “I’ve always believed that we deserve to feel comfortable, supported and confident in our own skin. It’s about celebrating all women and real experiences, not perfection.”

Her message? You only get one life, so don’t waste it worrying about things that matter far less than you think.

Junior Blue Whale Coverless Duvet, Night Lark

Busy family mornings leave little time for battling with duvet covers, which is why we’re loving the Night Lark Junior Blue Whale Coverless Duvet. The clever all-in-one design removes the need for separate duvet covers altogether.

Featuring charming blue whale illustrations, the playful print adds a calming, under-the-sea feel to children’s bedrooms while standing up to the demands of everyday family life. The duvet is filled with hypoallergenic Smartfil fibres made from 100% recycled PET bottles and finished with a supersoft peachskin microfibre outer that feels wonderfully gentle against sensitive skin.

Practical, cosy and effortlessly stylish, this machine-washable duvet tumble dries in just 90 minutes, making it a smart solution for busy households and a bedtime favourite children will love snuggling into night after night.

Australian HipSurfer, Hackerlily

A world-first in customisable design, the award-winning Australian HipSurfer is now available in the UK. It’s a stylish hip carrier and bum bag designed for real family life from newborn through to toddler years. Built for quick ups, downs and everything in between, it uniquely combines built-in storage with interchangeable covers, so it can be tailored to suit different outfits, occasions and users, without needing a second carrier.

It’s designed for those everyday moments parents know all too well: the constant lifting, walking, stopping, cuddling, and starting again. Instead of expecting parents to adjust how they move, it works with the reality of life on the go, helping make carrying feel easier and less physically demanding.

Its ergonomic design helps spread weight more evenly through a wide padded waistband and supportive seat, helping reduce strain on arms, shoulders and back. It is also supported by positive feedback from a range of health and parenting professionals in Australia.

With its premium finish and style-led covers, it’s made to feel like something you’d actually want to wear, whether you’re doing the school run, heading out for the day, or away for the weekend.

Hackerlily Product Catalogue

Summer Puffin Collection, Blade & Rose

Following the success of its bestselling Puffin Collection, the award-winning children’s brand Blade & Rose Summer Puffin Collection is on our What’s Hot radar as it’s such a beautifully coordinated range designed for little adventures in the sunshine.

Inspired by the much-loved coastal bird, the collection combines playful character details with practical summer styling. The range includes signature character shorts featuring the iconic Puffin on the bottom, a soft appliqué Puffin T-shirt, lightweight muslin dress and shorts, a practical short cotton zip romper for easy changing, and a coordinating UPF50+ summer hat.  

Thoughtfully designed to mix and match with the existing Kensie Puffin Collection, the new styles offer endless outfit possibilities for parents and gift buyers alike. Crafted from soft, breathable fabrics that are gentle on delicate skin, the collection delivers comfort, versatility and standout style for warmer days.

Kit & Kin rolls out UK-made 100% recycled toilet paper

Kit & Kin, co-founded by Emma Bunton, expands its household range with a new non-toxic toilet roll that aims to elevate an everyday essential into a more sustainable choice. Made in the UK from 100% recycled, nationally collected materials, the rolls are oxygen-bleached rather than chlorine-treated and contain no added fragrances, dyes, or harsh chemicals, making them suitable for sensitive skin.

Produced using 100% renewable energy and wrapped in fully recyclable packaging, the product is designed to reduce environmental impact by avoiding virgin tree pulp and long-distance shipping. Each roll contains 250 sheets, twice the length of many standard alternatives, offering both durability and value. A subscription option also provides a 20% saving for convenience and reduced waste.

As a certified B Corp, Kit & Kin links each purchase to environmental action, including rainforest protection through the World Land Trust. Overall, the launch reinforces the brand’s focus on combining performance, comfort, and sustainability in everyday household products.

Licensed Ice Cream Range, Casdon

A first of its kind and perfect for summer play, the range includes role-play versions of iconic frozen favourites such as Calippo, Magnum, Cornetto and Solero, as well as traditional scoop-style ice-cream tubs with RRP starting from just £6.

The range also includes two cool playsets: an Ice Cream Freezer, complete with a coin-release lid and five iconic Walls ice creams, and the Ice Cream Parlour, serving up over 35 pieces for imaginative play and recently scooping a ‘Hero Toy Award’ at London Toy Fair 2026.

True to Casdon’s ‘live playfully’ tagline, the new range is packed with interactive functions, clever features, and that all-important ‘fidget factor,’ perfect for keeping little hands busy while sparking big imaginations. From squeezable ice creams and pop-up surprises to spin-and-click elements, each toy encourages sensory play and imaginative storytelling.

Collectable and fun to mix and match, the smaller SKUs are perfect for on-the-go play, making them ideal for journeys, outings, or quick bursts of entertainment anywhere. Designed for children aged two and above, the playful collection is refreshingly different, with RRP starting from £6.

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