My Baba Measure / 12 June, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

NEW range of Delightful Kefir Drinks, Biotiful Gut Health

Natural, healthy, gut-friendly, AND tasty – these are words we really like to hear!!

Excitingly, the latest launch from Biotiful Gut Health, the UK’s leading Kefir brand, combines the very best of nutrition with the most delicious flavours. Inspired by classic desserts, the new Delightful range comes in Banoffee Pie, Caramelised Biscuit; and Lemon Drizzle.

All three products are a source of calcium and vitamin B12 for gut health and immunity support as well as being high in protein and low in fat – meaning that these new drinks are both delicious and light – truly Delightful! Biotiful Gut Health has pioneered the Kefir category with a stunning range of products that make breakfast and (any time of the day!) snacking, truly delicious and good for the whole family. What’s not to love?! The Delightful range is available on Ocado.

Pregnancy Complex, Purolabs

Purolabs is proud to launch its Pregnancy Complex. This revolutionary supplement is meticulously crafted to support the well-being of the full pregnancy journey, including preconception planning, all trimesters of pregnancy, postnatal recovery and breastfeeding mothers.

Designed to make the journey of motherhood a little easier, a tad brighter, and a whole lot healthier, the vegan Pregnancy Complex has a comprehensive blend of essential nutrients designed to nurture both mum and baby.

Priced at £31.99, it packs a powerful punch with 28 key nutrients in their most active forms; carefully selected to address the specific needs of pregnant and breastfeeding women.

Stride into Summer with Ickle Bubba

Looking for a multi-terrain stroller that’s big on style? Stay on-trend when adventure takes you off-road with the sleek and sturdy Stomp Stride by Ickle Bubba.

Perfect for travelling with baby at home and away, this multi-terrain stroller is designed to handle a smooth stroll down the pier and a pebbly beach with its treaded EVA wheels. Suitable from birth to 22kg, the stroller boasts a massive, comfy seat that’s perfect for long-term use with enough room for little ones to grow while its huge shopping basket is a handy bonus.

Large but lightweight, the Stomp Stride comes in a choice of gorgeous colours to match your stroller to yours and bubba’s style. With comfort and fashion at the core of its design, the Stride is the ideal ‘next stage’ addition to the Ickle Bubba Stomp family. Priced from just £219, it’s the perfect style evolution for growing families.

Hello Kitty Exclusive Claire’s Collection

Global fashion brand Claire’s is launching a spectacular, exclusive celebration for Hello Kitty’s 50th Anniversary! As the ultimate destination for all things Hello Kitty, Claire’s is spreading the enchanting messages of fun, self-expression, and friendship worldwide through a futuristic campaign, exclusive product releases, in-store festivities, CGI-centric takeovers, and more leading up to Hello Kitty’s birthday in November.

Claire’s has kickstarted the festivities with the unveiling of the “Hello World, Hello Kitty” campaign – conceptualised by creative visionary and brand collaborator Nicola Formichetti, and designed by 3D artist Kirill Emelyanov – showcasing a surreal and immersive world filled with Hello Kitty x Claire’s products.

Throughout the year, Claire’s will continue the celebration with additional exclusive collections, moments, and events featuring Hello Kitty and her friends, culminating in the grand 50th birthday celebration in November.


NEW Organic Babies Lavender Baby Bath Set, Green People

Introducing the Organic Babies Newborn Collection, a gentle and nurturing range specially formulated for your little one’s delicate skin. This thoughtfully curated collection includes four essential products designed to provide the utmost care and protection from the very first days.

First up is the Organic Babies Softening Baby Lotion, a scent-free formulation that cocoons baby-soft skin in hydrating comfort while offering nutrient-rich support for the skin barrier. Next, we have the Organic Babies Baby Wash & Shampoo, crafted with organic ingredients and free from SLS to gently cleanse and nurture your infant’s hair and scalp during bath time.

For those moments when extra care is needed, turn to the Organic Babies Mum & Baby Rescue Balm, a soothing SOS balm that provides comfort for sore nipples and dry skin. Lastly, the collection features the Organic Babies Calming Nappy Cream, infused with chamomile to soothe and protect delicate derrieres from dampness, all while being compatible with cloth nappies. With these essentials, you can ensure your newborn’s skin remains soft, calm, and well-protected from the start.

Introducing the Sippy cup

Finding the perfect sippy cup is not just about a cute design; it’s about practicality, safety, and making life a little easier. Australian parenting brand has created a nifty solution, with over 10 million sippy cups sold worldwide so far it’s fair to say it is parenting approved.

The sippy cup offers mess-free sipping with its weighted straw and leak-free adventures with its innovative two-way valve. Designed for convenience, it features easy-grip handles and a flip-top lid for on-the-go hydration. Safe and free from harmful chemicals, this cup adapts to every stage and grows with your child thanks to its multi-functional base.

Toys Of The Week

Peppa Pig x LEGO DUPLO

Peppa Pig has teamed up with LEGO to release their eagerly awaited LEGO DUPLO sets. Inspired by the beloved pig, toddlers can dive into Peppa’s vibrant world with these LEGO DUPLO sets arriving this summer.

As Peppa Pig celebrates its 20th anniversary this year, it’s the perfect time to introduce the new LEGO DUPLO Peppa Pig sets. These sets are designed to ignite imagination and provide fun play opportunities, helping toddlers develop their fine motor skills. They blend the building excitement of LEGO DUPLO with colourful environments, iconic characters, and storytelling from the popular preschool animated series.

The four new sets offer fantastic play experiences that encourage role-playing and creativity, allowing children aged 2 and up to bring their favourite Peppa Pig moments to life.

Latest Books

Spring Street All About Us: My Day

Beautifully produced, with contemporary artwork, this board book explores what a day in a young child’s life might involve, from getting up, cleaning one’s teeth and having breakfast to playing, reading and helping with the recycling before finally going to bed. Through striking art, there is much to share and chat about in these first board books exploring our world.

Spring Street Touch and Feel: Forest

Touch and feel the forest animals in this stylish, design-led board book. Introducing textures and providing the child with a tactile reading experience, this book explores a squirrel, a moose, a raccoon, a fox, and a mouse. Beautifully produced, with contemporary artwork, can you spot these little creatures in the world around you?

Spring Street Touch and Trace: Numbers

Touch and trace the numbers from 1 to 10 in this stylish, design-led board book. Beautifully produced, with contemporary artwork, see the numbers reflected in the natural world around us.

What’s On

The Big Butterfly Count

Leading wildlife charity, Butterfly Conservation, has revealed the dates of this year’s highly anticipated Big Butterfly Count, which will take place from 12 July – 4 August.

The annual citizen science programme attracts tens of thousands of people out into their garden, local green space or the countryside to spend 15 minutes counting butterflies and helping to inform conservation action.

Hot on the heels of scientific evidence that proves counting butterflies is good for your mental health and wellbeing, reducing anxiety by almost 10%, the charity is calling on people to get out for the Count this summer.

Miss Sophie’s Stay and Play

Sophie is a mummy to two children; Audrey and Blake. Before becoming a mum she was a nursery school teacher, this is where Miss Sophie’s stay and play came to life…

Sophie will be creating a lovely, safe play learning environment for your children to explore and enjoy in her garden in Finchley.

As a qualified Early Years teacher she has been trained in understanding that learning through play is the best way to interact with young minds. Play improves the cognitive, physical, social, and emotional well-being of children and young people. Through play, children learn about the world and themselves and also develop key skills in making relationships, sharing and building their confidence.

Activities will include gardening, arts and crafts, water play, phonics, numbers and lots more including a story before home time.

The sessions will run Monday – Friday, 10 am – 11:30 am throughout July and August.

To book please contact Sophie on 07906588225 or through her Instagram @miss_sophieldn.



Discover Zara Timelesz Kids Summer Collection, Where Style Meets Comfort For The Little Ones

This season’s collection features playful prints, vibrant colours, and lightweight fabrics perfect for warm-weather adventures. From breezy dresses and shorts to trendy tops and swimwear, each piece is designed to keep kids cool and fashionable all summer long. Crafted with care and attention to detail, Zara Timelesz ensures that your child can enjoy both comfort and style. Embrace the sunny days ahead with the Zara Timelesz Kids Summer Collection, and let your kids shine in effortlessly chic outfits.

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In The Spotlight

smarTrike Traveler

The smarTrike Traveler is the world’s first convertible stroller that transforms into a trike at the push of a button. This innovative piece of equipment is our top pick for fun and functionality on the go.

The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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