My Baba Measure / 26 June, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Magnetic Bra, Jorgen House

Folate, Together Health


Introducing Sleepytales, the innovative app that transforms bedtime into a magical experience for both children and parents. With Sleepytales, you can create custom bedtime stories tailored to your child’s interests, age, and preferences in just a few taps. Our advanced technology weaves together enchanting narratives, bringing them to life with lifelike voice narration that captivates young listeners.

But Sleepytales offers more than just stories. Each tale is accompanied by soothing background music, carefully selected to enhance relaxation and promote better sleep. The combination of personalized storytelling and calming melodies creates the perfect bedtime ambience, helping your little ones drift off to dreamland with ease.

Whether you’re looking for adventures featuring dinosaurs, princesses, or outer space explorers, Sleepytales has an endless variety of themes to choose from. The intuitive interface allows you to customize characters, settings, and plotlines, ensuring each story is as unique as your child’s.

Say goodbye to bedtime battles and hello to a world of imagination with Sleepytales – where every night brings a new, enchanting tale to treasure.




Busy Play® Collection, Edx Education

Edx Education, the premier Learning Through Play toy brand, is thrilled to announce the launch of the Busy Play® collection for educational summer holiday fun! The boredom-busting Busy Play® 9-piece collection is designed for on-the-go learning and play, packaged in eco-friendly materials.

Suitable for ages 18 months to 5 years and priced at just £12.99 – £14.99 per set, Edx Education’s new range offers families budget-friendly mini versions of their best-selling maths and STEAM collections, ensuring children stay entertained for hours without any screens!

Sunly™ Kids Mineral Sunscreen Face and Body SPF 30

It’s time to meet the plastic-free sun protection solution that is set to shake up the game for good. Sustainable, Canadian-born personal care brand ATTITUDE has launched its innovative Sunly™ range to UK shores offering the perfect solution to protecting your skin on the go – the solid sticks are the ultimate summer travel companion.

Housed in 100% recyclable packaging, each innovative, plastic-free sunscreen stick is formulated with clean ingredients and non-nano zinc oxide, a mineral filter that delivers efficacious UVA and UVB SPF30 protection, without compromise.

ATTITUDE has products to suit the whole family. Each of the Kids range sticks have been formulated with children’s delicate skin in mind, allowing you to keep their skin feeling happy and protected, with ease. The stick format makes application a breeze; simple swipe, blend and go. No wriggling or tears required!

DJ Pied Piper & The Masters Of Ceremonies Rework Garage Smash Hit ‘Do You Really Like It?’ For GoTime by Andrex App

Andrex has teamed up with DJ Pied Piper & The Masters of Ceremonies to bring a fun twist to potty training with a rework of their UK #1 hit single “Do You Really Like It?” in support of the ‘GoTime by Andrex’ app. This playful version, filled with fresh rap lyrics and cheeky sound effects, aims to make the toilet training journey enjoyable for both parents and toddlers. The lively music video, directed by Chloe Victoria Hughes, adds a nostalgic touch, blending early 00s vibes with modern parenting tips.

DJ Pied Piper & The Masters of Ceremonies expressed their excitement about the collaboration, calling it a wild and rewarding experience. Louise Harrop, Andrex’s Senior Brand Manager, hopes the catchy tune will have families singing along all summer. The ‘GoTime by Andrex’ app, designed by child behaviour experts, offers step-by-step training and interactive storybooks to help children develop lifelong hygiene habits.

For more information, visit

Toys Of The Week

Luigi’s Mansion 2 HD

Join the faint-of-heart hero Luigi on a spooky quest in Luigi’s Mansion 2 HD for Nintendo Switch. In this visually enhanced adventure, take a trip to the eerie Evershade Valley and explore haunted mansions that are screaming and teeming with troublemaking ghouls and paranormal puzzles.

Take on the ghosts with some nifty new gadgets, courtesy of Professor E. Gadd. Chief among them is the Poltergust 5000! Use its Strobulb attachment to stun sneaky spirits, then fire up this souped-up hoover to vacuum up one or several ghosts at once. Hold on tight though because they won’t go down without a fight!

Team up with up to four friends – online or via local wireless – to take on the challenges of the ScareScraper, a haunted building packed with ghosts and challenges not found in the main adventure.

Luigi’s Mansion 2 HD releases on Nintendo Switch on 27th June 2024.

Sensations Sugary Crush, So Slime

So Slime Sensations Sugary Crush is designed to provide children with a unique sensory play experience, combining vibrant colours, diverse textures, and satisfying ASMR effects. Our products, such as the Sugary Crush Deluxe kit, allow kids to mix, squish, and stretch various compounds to create personalised, sensory-rich slime.

This line emphasizes not only fun but also the soothing and engaging qualities of ASMR, making it a standout in the market. With numerous styles and combinations available, So Slime Sensations encourages creativity and tactile exploration, ensuring hours of enjoyable and therapeutic play.

Latest Books

Hopes & Wishes For You Gift Book, Helen Stephens

A delightful hardback picture book filled with heartwarming hopes and wishes to help and guide a child as they grow. It’s a very special book for a very special little person.

The story follows a charming little rabbit on a colourful journey with a heartfelt hope or wish on each double-page spread and makes a lovely gift for a baby shower, baby’s arrival, a christening or naming ceremony, a young child’s birthday, Christmas or just because you care.

About Hedgehog, Dani Seatter

‘About Hedgehog’ is a beautifully illustrated story about a young Rabbit who wants to understand what has happened to their friend Hedgehog, but finds that the other animals are reluctant to talk about it. Until Badger takes the time to explain about the death of Hedgehog and they have a conversation about what that means. With space in the back of the book for both a questions and memories page, so children can use it to support their thoughts and feelings. Plus a further resources section for practitioners and parents to find materials to aid them in dealing with childhood bereavement.

Whether children have experienced the death of a beloved pet or a significant bereavement, this book is the perfect way to help young children explore their feelings by creating a safe environment in which to do so.

Made sustainably on recycled 100% carbon-balanced paper and without plastic lamination.

What’s On

Pride in London

Join the Pride in London celebrations with hundreds of floats and performers singing and dancing through the streets at the annual Pride parade. Celebrate the diversity of the LGBTQ+ community, starting near Hyde Park Corner before the parade travels through Piccadilly Circus. Enjoy free, exhilarating performances at Trafalgar Square and Whitehall.

Experience Soho’s vibrant nightlife with parties and events in numerous pubs, bars, and clubs. Alternatively, participate in a family-friendly program of music, art, and dance at Camden Market’s Pride Family Day on Sunday, June 30.

Paddington Bear Guided Walking Tour

Venture off the beaten path to uncover London’s hidden, picturesque gems by tracing the footsteps of the beloved bear from South America. This bear, who journeyed from the depths of Peru, found a new home at Paddington Station with Mr. and Mrs. Brown.

Inspired by his story, your walking tour begins at Paddington Station. Over the course of 2 hours and 30 minutes, you’ll explore locations featured in the over 20 books and filming sites from the movie series. Delve into Paddington’s adventures, learn about the film production, and ask any questions you may have about the sites from your engaging guide.

Summer Games, Battersea Power Station

This summer, Battersea Power Station will once again be the epicentre of excitement as The Battersea Games returns for its second year, making it London’s top destination for sports and games from July 1st to September 8th, 2024.

Visitors can enjoy a wide range of activities suitable for all ages, both inside and outside the Power Station, including a 100m running track, a Rocket Padel pop-up court, cycle speed racing, a climbing wall, and much more.

The summer of sport at Battersea Power Station kicks off with The Wimbledon Experience from July 1st to 14th, followed by the Paris 2024 Olympic and Paralympic Games. From July 26th to August 11th, The Official Team GB Battersea Power Station Fanzone will broadcast all the action, and from August 28th to September 8th, it will transform into an Official Paralympics GB Fanzone.

AR trail with Shaun the Sheep, Blenheim Palace

This summer, Blenheim Palace is teaming up with the iconic Shaun the Sheep to create a thrilling woolly world for children, filled with endless fun and exploration at Adventure Play, the UNESCO World Heritage Site’s outdoor family-themed attraction.

The Shaun the Sheep: Fun with the Flock AR Trail will take place during the summer school holidays, from Monday, July 22nd to Sunday, September 1st, in Adventure Play. It will feature a range of engaging activities designed by Shaun’s multi-award-winning creator, Aardman, guaranteeing an unforgettable family experience.

The Art of the Brick: An Exhibition of LEGO® Art

After touring over 100 cities in 24 countries and being featured on CNN’s list of “Must-See” exhibitions, Art of the Brick is coming to London. This exhibit immerses visitors in a vibrant and colourful world, showcasing over 100 works of art created from more than a million LEGO bricks. These creations are designed to delight and inspire both adults and children.

The collection features a variety of sculptures, including reimagined versions of some of the world’s most famous masterpieces such as Michelangelo’s David, Van Gogh’s Starry Night, and Da Vinci’s Mona Lisa. Among the highlights, visitors can marvel at a 6-meter-long reproduction of a Tyrannosaurus Rex skeleton and explore an innovative multimedia collection of LEGO photography, produced in collaboration with award-winning photographer Dean West.

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In The Spotlight

smarTrike Traveler

The smarTrike Traveler is the world’s first convertible stroller that transforms into a trike at the push of a button. This innovative piece of equipment is our top pick for fun and functionality on the go.

The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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