This week, we interviewed the beautiful Patricia Dente Haimes. Patricia has lived in London for four years, she’s married and has a 14 month old son called Grayson Asher. Patricia was formerly the executive director of PR in the US working out of NYC for Chanel Beaute. She founded Little BU while consulting and designing social media strategies for Liz Earle Naturally Active Skincare and Anya Hindmarch (in London).

Tell us a little bit about your background?

The beauty bug has always been a part of me since I was exposed to my mother’s salon business at a very early age. I’ve been in the beauty industry professionally for over 15 years in with a focus on PR. I’ve had the opportunity to launch incredible brands like Neutrogena Cosmetics, SmashBox Cosmetics and seasonal collections for Estee Lauder working with Estee’s  granddaughter, Aerin Lauder. My most recent post was at CHANEL Beauté where I was privileged to collaborate with some of the industry’s most innovative creators.

We adore Little BU, what inspires you, and how did you come up with the genius idea?

As a true city girl in New York, manis and pedis were always a weekly ritual to relax and catch up with friends. On one occasion I started to realise there was an influx of sweet girls having their nails painted with traditional nail salon polishes. Their faces would light up when their colour was applied, and I thought I could replicate this experience with a safe, non-toxic alternative that also offered them fun and trendy colours. 

What’s the one baby product you can’t live without?

We use Sudocrem for everything! It’s the best nappy cream for a sore bottom, helps my son’s eczema and helps heal his little scrapes especially now that he’s on the move!

What’s at the top of your to-do list this week?

I’m coordinating the logistics for the delivery of the sparkly spring 2013 collection and booking manicurists for the Global Kids Fashion Week that we’re participating in this March.

What’s your favourite shop in New York?

I love wondering through Yoyamart on Gansevoort Street in the Meat Packing district. I always seem to find really cool clothes and nick-nacks for all the little people in my life. They have the best collection of wacky toys including my favourite, Bearbricks. 

Do you have a favourite family recipe?

My husbands loves to eat very well and hearty, but I prefer little snacks so we need a balance. So I usually make him his favourite, Chicken Milenese that I learned from my father, along with an easy warm barley salad tossed with fresh tomatoes, mozzerella and basil. It’s simple, quick and delicious!

Who are your favourite women’s clothes designers?

I’m fond of Dolce & Gabbana because their clothes make women look so feminine. I appreciate and love wearing the quality fabrics and classic yet cool looks by CHANEL. I like to mix it up with fun tops by the American brand, J.Crew.

What’s in the pipeline for you in 2013?

2013 is an exciting year for Little BU! We will introduce new 3-D nail art stickers that are super simple to apply. For summer we’ll also launch a peel-off nail polish in four fabulous colours. 

How do you manage to juggle family life and a successful career, what’s your sanity saver?

Being organised and keeping a schedule helps with the sanity! It’s a bit sad that life is so structured and that I’ve lost my spontaneity, but it helps me balance it all. Otherwise, I’d be manic!

How would you sum yourself up in one sentence?

I’m a happy, confident, creative and driven woman who loves to laugh out loud.