My Baba Measure / 8 April, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

Jessica Alba’s Honest Range

Jessica Alba’s Honest baby range includes clean, naturally derived shampoos, lotions and body washes for even the most delicate of skin.

A gently nourishing collection that’s extra-ordinarily moisturising, there are lightly fragranced options that smell amazing, and fragrance-free versions of each product for children with sensitive skin.

Beautifully packaged, Honest’s baby formulations are perfect for the whole family and are available at Boots.

Kids Edition Bracelets, Merci Maman

Merci Maman has launched a brand new kids collection of jewellery. With a range of bright new colours, necklaces, and new beaded style bracelets, these pieces really are the perfect keepsake.

The new collection introduces a new stretchy elastic bracelet available in six beautiful colours, Lilac, Blue, Green, Pink, Yellow and Grey, a new personalised beaded bracelet in 925 sterling silver, and My Little Illustration necklace.

We’ve been huge fans of Merci Maman for a long time now, and we think anything from this range would make the most thoughtful gift.

Choco Orange Bar, Organix

Organix has announced the launch of its new flavour-packed limited edition Choco Orange Soft Oaty Bars and no kidding, they are DELICIOUS!

As with all Organix foods, New Choco Orange Soft Oaty Bars come with the reassurance of the Organix No Junk Promise, a pledge to parents that they contain the best organic ingredients, with nothing unnecessary added and no artificial colours or flavour.

An instant hit with the kids, Organix oat bars are fabulous for lunchboxes and snacking on the go.


Drum roll, please! With less than a week until they open in Putney, GetSetGo! has now made their online booking platform live. A new family club without the membership fee, GetSetGo! has everything you need for quality family time – or relaxing me-time.

There’s a range of exercise classes for kids and grown-ups, including swimming lessons. The club hosts an interactive play space, a dance and martial arts academy, plus baby and toddler groups.

There’s a cafe on hand for tasty brunches, lunches, dinners – and every snack in-between. For parents looking for a quiet area to concentrate, their dedicated co-working space is just the ticket.

Spritz for Labour, My Expert Midwife

My Expert Midwife, the award-winning skincare brand for pregnancy, birth, new mum, and newborns has unveiled its new must-have product, Spritz for Labour.

With a combination of essential oils, including frankincense, geranium, and orange, this midwife-developed spray will help mums-to-be to feel calm, focused and grounded during pregnancy and labour.

Colour Me Happy Book

Colour Me Happy is a colouring book and postcard set of empowering phrases to help people, especially children, develop a positive inner voice.

It contains 18 pages of hand-drawn happy slogans and phrases that are fun to colour in. Praised by Mental Health practitioners and parents alike, it’s designed to support emotional wellbeing and has been particularly popular during lockdowns. The back of each design in the book is blank, so that the finished sheet can be cut out and stuck on the wall for maximum positivity. It’s also printed on recycled paper with eco-friendly inks.

Baby Yoga Mat, Shnuggle

Shnuggle’s new Baby Yoga Play Mat is a soft, comfy and hygienic place for baby to enjoy some floor play, tummy time or baby yoga in the comfort of home or on the go.  A fabulous space to support your baby’s development, bond and play.

Baby Yoga has so many benefits for baby – and parent! It can help ease colic and constipation and improve sleep as well as creating a calm and soothing environment for you to connect and bond with your baby. The comfy warm-to-touch and non-slip mat is also perfect for baby massage, tummy time and floor play too!

The Shnuggle Baby Yoga Mat is lightweight and easy to carry. It’s designed to be portable, so you can take it anywhere. When government restrictions lift, simply roll the mat up and secure with the stylish faux leather strap which can be easily placed in a pushchair basket or onto handlebars.

Shnuggle’s message? Bond. Play. Breathe

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Coral UV, the leader in at-home UV-C sanitation solutions, is proud to launch the Coral UV LED Sanitizer and Dryer. Representing the next generation of the brand’s original 3-in-1 UV-C sanitiser, the Coral UV LED Sanitizer and Dryer builds upon best-in-class safety features to eliminate 99.9% of bacteria and viruses on the surface of any appropriately sized item.

The Coral UV LED Sanitizer and Dryer is available for presale on Kickstarter. Following the launch on Kickstarter, the unit will be available for purchase online at and Amazon in

Save the Bees Kids Socks, FALKE

Bees are very close to FALKE’s heart, and that’s why FALKE has launched a stylish bee sock in a family collection for SS21. ‘Save the Bees by FALKE’ is a range of socks available for women, men and children, so that the whole family can make a contribution to helping the bees. 20% of the proceeds from each pair sold is donated to the Green Forest Fund organisation.

The Green Forest Fund is known for the sustainable creation of habitats for bees.

Puffin World Of Stories Initiative

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player, has announced its partnership with Puffin, a leading children’s publisher and part of Penguin Random House UK. In joining forces, Yoto will support Puffin on its Puffin World of Stories initiative, which is run in partnership with the National Literacy Trust, by donating 90 Yoto Players, Card Cases and Card sets to primary schools across the country.

Puffin World of Stories inspires children to discover a love of reading by giving primary schools in disadvantaged communities the tools they need to reinvigorate their libraries and encourage reading for pleasure, through free books and resources. This is more important than ever given the ongoing disruption to education caused by the Covid-19 pandemic and the adverse impact this has had on the access to books for some of the most disadvantaged children in society.

2021 is the third year of the initiative and adds another 85 schools to the programme. Puffin World of Stories will so far have worked with a total of 224 schools and 56,000 pupils by the end of this academic year. The new partnership with Yoto adds further to this figure, enabling a new and portable way for children to enjoy audiobooks as part of their World of Stories reading space.

Toy Of The Week


Stoy Grey Wooden Train Table, AlexandAlexa

Could this be the ultimate birthday present? Complete with engines, cars, tracks and more, the gorgeous Stoy Wooden Train Table is great for interactive play and will be a much-loved toy for years.

The town scene can be arranged any way they choose and roads and nature are painted on. The set inspires early dexterity and creative and scenario games.

Book Of The Week

Is There Life on Your Nose?, Christian Borstlap

From cheese to poo, recycling to evolution, this playful, informative picture book helps kids get acquainted with the microbes that make up every part of our daily life. Germs, microbes, bacteria – these days those words are fraught with fear and uncertainty. But they’re not all bad. In fact, most of them make life and nature possible.

Christian Borstlap’s playful, boldly coloured illustrations and cheerful text will help kids understand that microbes are everywhere, in our noses and tummies, in the food we eat, in the air we breathe. From the world’s largest organism in Oregon’s Blue Mountains to the bacteria that started life on earth and from microbes that help recycle plastic to yeast that makes bread taste good, this book shows the incredible diversity of these tiny beings and how they affect every aspect of our lives.

Borstlap uses both science and humour to demystify a potentially scary subject, and closes with double-page spreads that are packed with information to satisfy the most curious readers.


On the My Baba wishlist…

Red Mushroom Lamp, Rachel Riley



Founders of Shnuggle, Sinead and Adam Murphy launched the company to improve on traditional baby products to make life easier for parents.

“Our inspiration comes from being parents and experiencing all of those ‘first-time’ moments that new parents experience with baby.  Shnuggle was born with the purpose of designing products that make life easier for parents and safer for babies.”

From the award-winning Shnuggle bath to the brilliant three products below – Shnuggle is a brand My Baba has trusted and championed for many years now.

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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