My Baba Measure / 9 September, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

New colour drop from BABYBJÖRN

Sandy beaches, cherry blossoms and timeless spots have inspired BabyBjörn to create the perfect pink, the anything-but-boring grey beige and coveted leopard print — now available in several of their baby carrier styles.

Baby Carrier Mini will be available in Dusty Pink and Grey Beige. Baby Carrier Move will be available in Dusty Pink, Grey Beige and Anthracite Leopard and Baby Carrier One Air will be available in Grey Beige and Anthracite Leopard.


Splash Spring Waters, Heinz

To keep little ones hydrated as they grow up and are on the go Heinz has launched a range of tasty flavoured waters with delicious fruity flavours made with natural ingredients.

  • No added sugar
  • Simply made with love and nothing else: free from artificial colours, flavours and preservatives in line with Heinz for Baby’s longstanding commitment to babies

Stokke® Xplory® X

The Stokke® Xplory® X is a luxurious pushchair from top to bottom. Designed to bring your child closer for the connection they need to feel safe and loved, the Stokke® Xplory® X is the perfect choice for conscious parents who want the best for their child without compromising on safety, quality, or style.

Find out more about this trend-setting stroller in our blog post, 10 Reasons We Love The Stokke Xplory X.

The collector’s edition Sophie By Me

The collector’s edition Sophie By Me has been created to commemorate six decades of the world-renowned toy. Celebrating 60 years of the legendary teether, the limited-edition design was voted for by thousands of fans around the world.

The final 60thanniversary design features a super cute print with an adorable pale pink colour on the front, and the sweetest heart design and number 60 on the back.

Just 125,000 of the exclusive Sophie By Me toys have been produced, with only 5,000 available in the UK, making this truly unique edition of the charming toy, rather special indeed. A very special gift for a new baba.

Children’s Personalised Drawing Bags, Olive & Pip

Do your children’s doodles make you completely melt? If so, you’ll love Olive & Pip. They’re on a mission to inspire kids to be creative, making playful gifts and accessories from their own artwork. They can show off their drawing proudly on their own clothing, or spread joy by making a gift for someone they love.
Olive & Pip’s Children’s Drawing Bags are super versatile and can be used to store toys, collectables, stationery or even snacks! And for the grown-ups, they make gorgeous makeup or wash bags guaranteed to make you smile. The perfect size for travelling, these bags are a winner for kids and adults alike.
Their signature sparkly metallic prints will make your children’s artwork pop, creating a beautiful keepsake that can be loved and looked back on for years to come, capturing magical moments from when they were small.

Pose Underwire Bra, Bravado Designs

Lingerie experts Bravado Designs are thrilled to introduce the truly revolutionary Pose Underwire Bra. Say goodbye to the underwire bras of the past that were painful and dug in, Pose has arrived to restore women’s faith in underwired support – with a flexible twist!

The clever hidden underwire has a unique stretch and flexibility, providing the wearer with the closeness and support of an underwired bra without any of the discomfort it is traditionally known for. Seamless and soft with 360° stretch fabric that adapts to every fluctuating body shape, you can achieve the shape you want without any discomfort.

Wellbeing of Women

Heavy menstrual bleeding can be caused by a number of common conditions, including adenomyosis, endometriosis and fibroids, which affect millions of women and girls in the UK. But when should you speak to a healthcare professional?

Join Wellbeing of Women’s expert panel as they explore the symptoms of heavy menstrual bleeding, how common it is and the impact it can have on the lives of people living with it.

  • Professor Dame Lesley Regan, Wellbeing of Women chair
  • Dr Varsha Jain, Wellbeing of Women Clinical Research Fellow at the MRC Centre for Reproductive Health, University of Edinburgh
  • Dr Sujata Gupta, Consultant Gynaecologist at Circle Health Group

Have a question for one of the speakers? Email before the event and they’ll do their best to answer your questions during the session.

Baukjen partner with Oxfam

Baukjen and Isabella Oliver have partnered with Oxfam to support their Second Hand September campaign. Baukjen have launched a Pre-Loved ‘take back’ scheme for their sustainably and socially conscious womenswear brand and relaunched sister maternity brand Isabella Oliver’s Pre-Loved scheme. Customers can donate items they no longer wear to either Baukjen or Isabella Oliver to be re-loved, repurposed or recycled. 50% of the net proceeds from sales of both brands will be donated to Oxfam to support its vital work to beat poverty worldwide.

House of Baukjen (Baukjen & Isabella Oliver) also offer rental schemes run purely in-house to ensure they are powered by low-impact energy, and all emissions from logistics are off-set. The game-changing brands recently launched a Baukjen sustainability index with the aim to educate consumers on the footprint of their clothing.

The goal of the Baukjen/ Isabella Oliver x Oxfam partnership is to decrease the levels of production and radically reduce maternity and non-maternity fashion waste going to landfill each year. For every clothing donation received, the slow fashion brand will also plant a tree from Eden Reforestation Projects on behalf of their customers.



Honey Bee Mini Build, Build Your Own Kits

Build Your Own Mini Builds are a new set of four exciting eco-friendly kits that children will have great fun building with their grownups. Designed by award-winning Build Your Own, the Mini Builds are made from 100% sustainable cardboard and paper, and once assembled, deliver maximum fun!

Promoting less tech and more family time, the Mini Builds are designed for children aged 8+ but are ideal as a family activity, where quality time can be fun and educational. Collaborative team activities help to develop essential skills which children can use in class, with friends and later life. These innovative plastic-free kits come with everything you need inside the box.


9 Months In, 9 Months Out Edit

Mum, DJ and presenter Ashley James has created a 9 Months In, 9 Months Out Edit, to support mums throughout their pregnancy and postpartum journeys.

It’s a collection of must-have items for mums, from pregnancy to early motherhood, and of course, including items for their babies and newborns too. There are some great pieces included in the Edit, from flattering jumpsuits and dresses for mum as well as adorable matching sets and bibs for baby.


Cupple is the water bottle (525ml) with a twist. The twist? Simply twist off the outer sleeve to reveal the surprisingly roomy but slender, 340ml insulated coffee cup and lid inside. Sitting there ready and waiting for your coffee or tea on the go.

Toys Of The Week

So Slime DIY Ice Cream Factory

Innovative and fun, the So Slime Ice Cream Factory lets you create squishy slime ice creams with lots of extra decoration. Get creative and make three different textured slimes including fluffy, ice and scented – a completely different way to enjoy slime!

Use the ice cream factory mixer to help you get the perfect texture. Pour and press it into the ice cream mould, and then press down and squeeze your slime into the mini cup, and use the turntable to create a fabulous swirling effect.


Airbrush Plush Unicorn

AirBrush Plush is an innovative new brand from popular Arts and Crafts brand Canal Toys. Combining design flair with fabulous art skills it’s a unique toy that will let kids create a bespoke magical unicorn perfect for cuddles afterwards.

Use the airbrush gun to apply your favourite colours and create cool, seamless, colour-blended effects!

Books Of The Week

Everything Under the Sun, by Molly Oldfield

How much bamboo can a giant panda eat?

Do aliens exist?

What we would do if we didn’t have a prime minister?

Why do hammerhead sharks have such strange-shaped heads?

Find out the answers to these curious questions and much, much more! Ponder where ideas come from with award-winning illustrator, Rob Biddulph. Find out why you taste things differently when you have a cold with Michelin star chef, Heston Blumenthal. Learn about everything from how astronauts see in the dark to what the biggest dinosaur was with experts from the Natural History Museum.

Fascinating facts are accompanied by gorgeous illustrations making the perfect gift for Christmas. Whether you read a question a day, or dip into it whenever you are feeling curious, this is a book to treasure and share all year round.


Sing Like a Whale, by Moira Butterfield

Hoot like an owl, howl like a wolf, and sing like a whale. Everyone needs to get their message and feelings across, animals included! Meet a collection of 12 animals from around the world and discover the sounds they make, and why. The book features a different creature on each spread, along with dynamic type design and illustrations to help the kids mimic each animal noise.

On the My Baba wish list…



Cocoonababy Pod Support Nest, Redcastle

Suitable from newborn to approximately 3-months, the Cocoonababy can be used as a daytime lounger to help ease transition from mummy’s tummy to the outside world. Plus, it can aid baby’s development too!

Read Next

WIN! A Baby Activity Gym And Matching Comfort Knit Swaddle Blanket From aden + anais

Top New Car Seats To Keep Your Little Ones Safe

For competitions and offers from our favourite brands, click here.

In The Spotlight

New Rosa & Blue For Silver Cross Sleep Range

The Rosa & Blue for Silver Cross sleep range is crafted from the perfect blend of soft bamboo and organic cotton. Rosa & Blue are sleepwear specialists, creating endearing essentials to ensure the softest sleep for your baby.

Discover two premium sleep sets adorned with beautiful illustrations, hand-painted exclusively for this luxurious new collection.



Latest posts

Product Reviews / 11 July, 2024

Best Travel Games And Accessories For A Peaceful Trip

Competitions / 11 July, 2024

WIN! A Bundle Of Preschool Books Worth £100 From Puffin Books

Recipes / 10 July, 2024

Gunpowder Prawns With Chopped Salad And Rotis

My Baba Measure / 10 July, 2024

The Measure: What’s Hot For Parents & Kids

Education / 10 July, 2024

Why Are Schools Banning Smartphones?