The My Baba Measure: What's Hot This Week | My Baba

From the kids’ fashion to iconic toys and family holidays, here’s what the My Baba team are loving this week. Our weekly feature will highlight the best children and lifestyle brands to buy from right now and why we think they’re brilliant.

OUT ON THE TOWN: F’eat Food Crawl

Fancy a FREE food crawl through Fitzrovia? Today is the day! 35 restaurants, cafés and bars around Goodge Street station will be offering food samples throughout the day so you can eat and drink your way around Fitzrovia. Organised by the Fitzrovia Partnership, the trail has been designed to introduce locals and Londoners further afield to discover new restaurants in the area and rediscover old favourites.

Visit EnjoyFitzrovia.com for your guide to F’eat

TOP TOYS: Paddington Bear

Happy 60th Birthday, Paddington Bear! In celebration of the day Paddington Bear arrived on the station platform, Steiff have released a limited edition line of bears. Choose from the hand-crafted collectors’ item, the 1-metre tall life-size bear and the woven plush bear which is more suitable for the little ones.

Visit SteiffTeddyBears.co.uk to shop yours

HOLIDAYS: Lapland

Book the trip of a lifetime this year by taking the family to Lapland this year. Start your trip by flying across the Arctic Circle and on landing be greeted by Santa’s reindeers. Over the course of three or four days you’ll have the chance to try tobogganing, tandem skiiing, sleigh rides, snow hockey and much more. Round the trip off with a private meeting with the man himself and don’t forget to catch the Northern Lights. It will be spectacular, we promise.

Visit SantasLapland.com to book your trip.

KIDS’ FASHION: Childrensalon x Gresham Blake

If this isn’t the coolest collection this year, we’re not quite sure what is. Designer Gresham Blake has collaborated with Childrensalon to bring some quirky designs and contemporary prints to the luxury children’s clothing retailer. Choose from polo shirts, pinafores and dresses, adorned with Nickelodeon characters, including Spongebob Squarepants, Hey Arnold! and Rugrats.

Visit Childrensalon to shop the collection

NEWBORN ESSENTIALS: Philips Avent

Philips Avent have unveiled their latest electric breast pump. It’s quiet and can be used anytime, anywhere. The best part is that there is no need to lean forward when you do it: the pump contains a soft massage cushion that stimulates milk flow when you’re sat upright and comfortable. What’s more, it comes with a natural bottle and teat that allows baby to latch on and feed more naturally. We also recommend the Avent 3-in-1 electric steam steriliser – ideal for sterilising breast pumps, bottles and any other equipment.

Visit Philips.co.uk to find out more

COLLABORATION: White Stuff X Battersea Dogs & Cats Home

This limited edition White Stuff collection supports the brilliant work done by Battersea Dogs & Cats Home. The brilliant collection comprises of tees and sweats, and a fabulous mini-me collection. 5% of all products sold will go towards the care of cats and dogs, and we’re loving the funky animal prints!

Visit WhiteStuff.com to shop the collaboration

DAYS OUT: Daylesford Harvest Festival

Ring in the autumn with the annual Daylesford harvest festival on 22nd September, the best way to celebrate the season’s produce before the months get colder. They’ll be stalls, feasts, honey displays, jam making competitions and cookery demonstrations. If you’re entering one of the competitions, don’t forget the deadline will be 17th September.

Visit Daylesford.com to find out more

RELAXING: Luxe + Hardy

Let’s talk about downtime. Are we getting enough of it? Probably not. Enter Luxe + Hardy, the ‘reset’ rest-wear brand. Sadie Reid, founder of fitness website Hip & Healthy, is predicting the next wellness trend to be all about the reset and wants to educate on the importance of downtime for the mind and body. Her cool new clothing line celebrates the transition to calm. It’s not sleepwear or evening wear, but a combination of everything – rest-wear for when you enter your period of downtime.

Visit LuxeAndHardy.com to shop the line

About The Author

Lauren Hyland
Assistant Editor

Lauren keeps our readers up-to-date with the latest London events: from family outings to workshops for children to date nights in the city, she knows exactly what’s on and where. Contact lauren@mybaba.com

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