My Baba Measure: What’s Hot

My Baker works with the finest artisanal bakers to create the ultimate birthday cakes for children, delivering across the UK, in 24-48 hours. Choose from a whole host of fabulous cakes for your child’s special day with My Baker’s brand new kids’ cake range of 28 cakes and cupcakes suitable for parties big or small.

All cakes are handmade freshly to order, and the range includes a safari cake, a roarsome dinosaur cake, a rainbow cake and many, many more. Our favourite is the dinosaur cake, a towering cake made of layers of light sponge, covered with a generous coating of buttercream, featuring your child’s favourite dinosaur, and even a chocolate egg or two.

Cakes can be made as per all dietary requirements, and My Baker’s Cake Concierge is available at 020 3239 4399 seven days a week, from 10am to 6pm or on email, orders@mybaker.co.

Bobux SS22 Collection

For over 30 years Bobux has been committed to comfort and innovation and 2022 is no different. Its spring summer collection has been designed around the many moments that make up childhood, with the knowledge that sometimes, it’s the little, everyday things that make the adventure.

Its new and improved Kid+ last and sole provides supreme durability and a lighter weight and optimal flex sole, which still retains the same natural movement required at this stage. Luxurious leathers are just as soft yet hard-wearing as ever and its new spectrum of colourways, from pared-back neutrals to vivid brights to twinkling luxe metallics are bursting with fun.

Stop and Protect Pocket, Pampers

Parents will be all too familiar with the dreaded ‘poonami’, a term coined to describe a substantial infant bowel movement of such quantity and consistency that no nappy stands a chance of containing it, resulting in a disastrous mess for both parents and baby. It’s, therefore, no surprise that a major nappy leak is a number one worry of parents when out and about with their little ones.

The Stop and Protect Pocket is Pampers’ most revolutionary new design feature across its nappy pants range. This handy feature is designed to offer poonami protection for parents and their little ones by catching soft poo and/or pee & stopping it before it has a chance to escape from the back of the nappy.

Pampers NEW stop & protect pocket is available on Pampers Baby Dry Pants, Pampers Active Fit Pants, Pampers Night Pants and Pampers Super Nappy Pants.

Enchanting Learning Cards, The Phive

The learning cards are designed by an early education expert with an aim to ignite enthusiasm and build confidence while making learning fun. They are beautifully illustrated on one side with learning prompts on the other to encourage creative ways to support early reading, writing, phonics and language development.

The cards are designed to grow with your child and are suitable for children aged 3 to aged 10. They’ll help with the development of early reading skills as well as encourage older children to unleash their inner author, sparking imagination and creativity.

A perfectly stylish and unique home learning tool that is designed to last.

To mark Maternal Mental Health Awareness Week (2^nd – 8^th May 2022), Tommee Tippee is welcoming parents and parents-to-be to share their parenting highs and lows at its three-day pop-up Truth Booth at Westfield, White City.

Did you know? 87% of parents in the UK feel judged for their parenting styles, battling societal pressure, online criticism and personal expectations when raising their little ones. In a bid to build a more confident, compassionate community, Tommee Tippee has launched #TheTruthIs campaign to empower parents to share their truths without judgement and recognise that everyone’s every day is different – and that’s okay.

Stationed in London shopping centre Westfield, the Tommee Tippee Truth Booth will offer parents a safe space to communicate their personal truths and join an open, honest conversation about parenting.

M&S Kids Join The Dotte Resale Collective

Founded in 2020 by Louise Weiss and Samantha Valentine, Dotte seeks to address the challenges parents face when buying second-hand, through a digital platform that curates products, offers style inspiration and incorporates brands partnerships. Dotte was born out of genuine parental frustration, at the piles of kids’ clothes around the house, and no clear cut, easy solution to get rid of them.

M&S Kids will become the first major retailer to join and play a role in Dotte’s movement. Joining the collective means that when a Dotte user sells a pre-loved M&S item, and there are currently over 400 items listed on the site, they get an M&S voucher for £5 off when they spend £25 at M&S online (for delivery or click & collect).

Pick Up & Count Vacuum, LeapFrog

Encourage pretend play with LeapFrog’s children’s hoover which recognises dust pieces by colour and counts them, to pick up ten play dust pieces – just like in real life. The Pick Up & Count vacuum will stimulate your little one’s auditory and visual development with the engaging light-up panel and fun bouncing balls in the vacuum canister. Toddlers will love watching the balls swoosh round as they push and play.

This preschool toy features three different learning modes; number, colour and play to teach children numbers and counting, with six different educational games to help children as they expand their knowledge

KidiZoom Print Cam

Get ready to be creative with VTech’s KidiZoom PrintCam which includes a built-in thermal printer so you can take a photo and print it instantly! This digital camera for kids includes photo effects, stamps and borders, 3 games, panoramic prints and comic strip maker, great for encouraging imagination and creativity! You can turn your photos into line drawings to colour or use the print shop to print games, design and print your own cards, play money, accessories and more!

A great kids camera that functions as a normal digital camera so you can record videos too. Use the flip-up lens to capture the perfect selfie video!

We Are Shapes by Melinda Beck

A playful and clever board book about shapes and teamwork – from a two-time Emmy-nominated children’s content creator at Nickelodeon.

Pitch-perfect for a preschool audience, this board book introduces shapes and explores themes of teamwork and resilience. Square, rectangle, triangle, circle, squiggly and lumpy all work together to build a house. Each shape makes a unique contribution, and collectively they achieve something that they could not do alone. With an emphasis on interpersonal development, and visually inspired by the children’s books created by Russian Constructivists, this is an artful, fresh take on the evergreen topic of shapes.

This charming book teaches young readers everywhere that we are far stronger together than alone.

Introducing the Eco-Touch Nappy Bin by Shnuggle! RRP £49.99

With a fuss-free, one-handed ‘drop and go’ operation, simply open the lid and pop the nappy inside for a minimal touch change time. The dual-seal odour airlock keeps unwanted odours trapped inside, even when the outer lid is open and also when changing the bin liner and an anti-bacterial treatment has been added to everyday touchpoints. 

Eco Touch Nappy Bin is cassette free, saving on ongoing costs and plastic waste as well as being free from single-use plastic and made from 100% recyclable plastic. To accompany, Shnuggle offer Better Bag Nappy Bin Liners which are 100% biodegradable making the Eco-Touch Nappy Bin a kinder choice. 

Compatible with disposable, reusable and eco-friendly nappies and wipes, the Eco-Touch Nappy Bin ensures parents’ choice is supported.