Features / 17 August, 2018 / My Baba

The My Baba Measure: What’s Hot This Week

From the coolest kids’ fashion to weaning essentials and the best education materials, here’s what the My Baba team are loving this week. Our weekly feature will highlight the best baby and children’s brands to buy from right now and why we think they’re brilliant.


Aidie London are producing organic and practical footwear for babies. To make their pre and first-walker shoes extra effective, they’re designed with psychological and anthropological expertise to support your baby’s development. What’s more, they’re not super expensive with prices starting around £18.

Visit Aidielondon.com 


Mrs Wordsmith design products to help children learn new words from an early ages. Aimed at those from two years, The Social Journey activity box will help your child develop skills in expressing him or herself. Learning new words early in life also makes children better prepared for school and life, research reports.

Visit MrsWordsmith.com 


If Piccolo aren’t already on your radar, they should be. Piccolo provide a really easy way for your baba to get the right balance of nutrients and vitamins through a brilliant range of organic fruit and vegetable purees. You can pick them up in your local supermarket or shop the range online now.

Visit MyLittlePiccolo.com


Wanting to get back into exercise after giving birth? CARiFiT offer the perfect solution for new mums. Strap your baby into your baby carrier and get working out for the ultimate fitness and bonding experience. Choose between CARiFiT Online and CARiFiT Live: the former is ideal for getting fit in the comfort of your home, while the latter is a fantastic way to get out and meet local new mums.

Visit CARiFiT.com 


Liewood create the most beautiful organic textiles with the modern family at the heart of their designs. The Copenhagen-based company have a fabulous collection of eco-friendly baby toys with wooden teethers, cuddle clothes and animal music mobiles. What we’re really loving are the adorable elephant and rabbit bathrobes.

Visit Liewood.com


After being blown away by a visit to Il Gufo HQ in Asolo, we now truly understand the Il Gufo hype and the meaning behind their ‘children dressed as children’ motto. The Il Gufo family recently opened their first London store on Brompton Road; it’s a beautiful space so be sure to check it out. The clothing is stylishly Italian and made from high quality fabric, always.

Visit IlGufo.com 


Credit: Carolina Farulo (left and right); Max Miechoski (centre)

2018 is the year of the family festival and Y-Not really was up there with our family-friendly expectations. The Peak District affair delivered on line up with The Libertines, Manic Street Preachers and Jamiroquai (their best line up yet!), but Y-Not still has that small and friendly festival feel. With dedicated family camping, early morning activities for the little ones, as well as magic shows and the kids’ Yellow Submarine Main Stage, it’s a really happy family festival. What’s more – under 12s go free. We’re hoping to see you there next year! 

Visit YNotFestival.com

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



Latest posts

Prams & Pushchairs / 23 May, 2024

Stokke® YOYO® X Bonpoint: Embarking On An Iconic Journey

Living / 22 May, 2024

Shop The Best Father’s Day Gifts For 16th June

My Baba Measure / 22 May, 2024

The Measure: What’s Hot For Parents & Kids

Activities & Days Out / 22 May, 2024

London Attractions All Families Should Visit At Least Once

Trending / 22 May, 2024

Your Family Holiday Checklist: What To Pack For Your Trip