My Baba Measure / 18 March, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

Kuling X Garbo&Friends, AlexandAlexa

Two kid super-brands Kuling Kids and Garbo&Friends have joined forces to present the most awesome kids’ collection of outwear and swimwear for AlexandAlexa this SS21. Think florals and function combined across key styles including rainwear jackets and pants, baby shell coveralls and teddy jackets.

Kuling is known for its durable, wearable and functional kids’ clothes while Garbo&Friends are revered for their poetic floral patterns and intricate details across their product range. Together, their new collection consists of 22 pieces created around two original patterns, Buttercup and Pear, drawn by Susann Karlsson Nemirovsky. We love that elements of this collection are made from recycled material, such as the lining fabric in shell wear and the polyester in rainwear and swimwear.

Prepare yourself for two incredible drops of this collection, the first is available now over at


Everyone loves a gadget that makes parenting easier and new brand, NUPEAA is on a mission to provide parents with just that.

NUPEAA’s launch products include this brilliant self-heating, portable Bottle Warmer Active, which warms a bottle in as little as 4 minutes, anywhere, anytime. Traditional bottle warmers designed to be stationary, with just one function which means you’ll leave the house with multiple flasks and necessities, but not anymore. The new intelligent battery-powered, portable bottle warmer is ideal for parents on the go. If you pre-order now, you’ll receive a free, Anti Colic Baby Bottle, worth £17.95.

NUPEAA is the creation of husband and wife parenting duo, Dee and Dale, who were frustrated with the number of baby essentials they needed and the time it was taking to pack them whenever they wanted to leave the house. Their passion for making life easier for both themselves and other parents gave them the drive to establish NUPEAA during the first national lockdown.


Introducing Beans Coffee Club

We can highly recommend Beans Coffee Club and their delicious personalised letterbox deliveries containing fresh or ground beans of your choice.

Beans Coffee Club creates a unique and highly personalised selection of ethically sourced coffees, including varied decaf options based on your taste and brewing preference. With every delivery, they’ll learn more about what you like best, so they can recommend a new taste next time around. You’ll never get bored, and will enjoy exploring the world of coffee from ethically sourced beans across the globe from the comfort of your kitchen.

All coffee beans are ethically sourced, sent in recyclable packaging and roasted to order by 15 independent UK roasters. Coffee is super fresh, and you can cancel your subscription at any time. Why not take the taste test now!

Bumble Bee Carry Potty, Potty Training Academy

Invented and designed by a mum, My Carry Potty was created to help families with the challenges of potty training, and it’s a must-have product for any potty training journey.

Available in a range of cute designs that your toddler will love, the Carry Potty is brilliant as it can be used at home and on the go. It’s lightweight and can be easily stored in buggy baskets, or clipped to the handle of your pushchair using his handle.

Natural Skincare, Pure Lakes

Pure Lakes has been hand-making award-winning natural and ethical skincare in the Lake District since 2006, building an excellent reputation within the beauty industry and a loyal customer base.

Owned by Claire and Gareth McKeever, who took over from the founders in 2016, having been fans of the brand for years, it’s making giant steps towards carbon neutrality and placing sustainability at the centre of the brand.

Pure Lakes uses 100% traceable, natural and biodegradable raw ingredients in their formulas, which are all free from parabens and SLS. The product range is beautifully packaged in sugar-based biopolymer bottles and transported in recycled wrapping. There’s also an innovative refill initiative to save on single-use plastics.

Kids Sunglasses, Suneez

Say goodbye to broken and lost sunglasses and keep your little one’s eyes protected this summer with a pair from Suneez®.

Featuring polarised lenses that boast the same all sun-blocking properties as a premium pair of adult sunglasses, Suneez sunglasses are made from a highly flexible and virtually unbreakable material that allows them to bend without snapping. What’s more, the stylish shades come with a handy silicone sports strap to keep them safely on kid’s faces.

My First Frugi Range, Frugi

From ‘tiny baby’ to 12 months, the newly launched My First Frugi range offers the softest, snuggliest organic cotton for baby’s delicate skin. In three clever designs for girls and boys, the My First Frugi range makes changing your newborn simple, with easy fastenings and cosy integrated scratch mitts. The My First Frugi Range allows parents to mix and match clothes with various different pieces.

The My First Frugi Range is a creative nod to Frugi’s Indian partners who ethically grow their organic cotton in order to produce their collection of beautiful soft clothes. The iconic Indian Runner Duck is instantly recognisable as it stands tall like a penguin, but instead of waddling, it runs very fast!

Etta Loves X Keith Haring

This unique collaboration brings the radiant joy of artist Keith Haring to a new generation, combining his iconic prints with the science at the heart of Etta Loves. The stunning patterns ensure that babies are stimulated and mesmerised, giving parents a precious moment of calm and, with Keith Haring, their first art gallery experience.

Etta Loves x Keith Haring collection is comprised of two designs: Baby and Brazil. Baby features one of Keith Haring’s most recognisable icons – crawling babies in high contrast black and white, scaled down to support babies’ visual and cognitive development from birth to around four months. The second design, Brazil, is a brightly coloured version of Keith Haring’s 1989 artwork of the same name, expertly recoloured and scaled to support babies from five months to around a year old.



Hand Sanitising Foam, Precious Angels

Precious Angels’ sanitiser and disinfectant products were designed by a mum on a mission to provide an affordable range that contains no nasties.  The products are alcohol-free and use a gentle yet powerful formulation that is 99.9% effective against bacteria, fungi and viruses to EN test standards.

The advanced formulation has a low hazard rating, therefore these products are much milder than alcohol-based alternatives, which makes them perfect for little people. They’re also fragrance-free, which means no harsh chemical odours.

Free Online Birth School, moKee

Mokee is back with its brilliant online birth school, after two successful terms in 2020 with over 1000 participants.

Classes will take place once a week and the school will be led by hugely knowledgeable and experienced midwives, – Midwife Marley and Sophie Martin, known as The Infertile Midwife as well as other guest specialists. The Mokee online birth school will yet again cover all the basic topics concerning pregnancy and birth, newborn care and breastfeeding, giving you professional support and a chance to connect with fellow expectant parents.


Mini Bloom

Born in LA, Mini Bloom is a line of clean skincare products committed to offering high-quality, hypoallergenic, nourishing, and essential goods for babies, little ones, and mamas. Inspired by the science of plant-based botanicals every pure, gentle, and sustainable product Mini Bloom brings to life is earth-friendly, dermatologist-tested, and mother-approved all while remaining free of artificial and synthetic chemicals.  Included in the range is the Hallelujah Nipple Balm, Fresh N’ Clean 2 in 1 Hair and Body Wash and Knots Be Gone Hair Detangling Treatment.

Eco & Ethical Nappies & Wipes, PureBorn

PureBorn has been created to support the environment, parents and their little ones with its range of eco and ethical nappies and wipes, and they’ve now launched in the UK.

PureBorn nappies have an absorbent core made from organic bamboo, which is recognised as a highly sustainable resource. PureBorn is renowned for fun and unique prints with pineapples, camels, jungle leaves, kisses and leopard all taking centre stage.

Top New Toys

Slim 6ft Giant Piano Mat

Kids will love dancing and creating their own songs on this Rainbow Colours Giant 6F Piano Mat. The mat comes with built-in demo songs, 8 preset instrument sounds and Rainbow Coloured keys. It’s a fun must-have for your mini musician.

Song sheets are also included, so they can really hone their inner pianist – with their feet!

Anti-Bacterial Doctor Slime Single Pets Assortment

Look after your cute colour changing pet with this fabulously sticky anti-bacterial slime. Simply use the diagnosis tool and fill out the medical card with their details – and then it’s time to treat them with the slime syringe! Sit back and watch your pet change colour as they become better!

Latest Books

Y’Know That Kid?, Noeleen Smith – Olympia Publishers

Y’Know That Kid?’ has been written to educate kids on what autism is and why autistic children sometimes behave differently.

Kids can sometimes feel a little confused and scared when they meet a child who acts and behaves differently from their other peers. This book explains to children why kids with autism behave in certain ways, using a fun and simple narrative. It encourages children to make a special effort with kids who are “different”.

Doctorsaurus, Emi-Lou May

Thumping head? Tummy ache? Nose all sore and sniffy? Then call for Doctorsaurus and she’ll fix you in a jiffy!

Enjoy this fabulous rhyming prehistoric romp by Emi-Lou May, just the tonic for poorly toddlers!

On the My Baba wishlist…


Pure Earth Collection

Pure Earth Collection is a growing company that creates natural, non-toxic and biodegradable children’s products perfect for your baby’s nursery. Founded by Emma Bianco and previously trading as Little Earth Baby, Pure Earth Collection are passionate about keeping our little ones safe, as well as being kind to the environment. All of their products are beautifully designed to a very high standard and are free from formaldehyde, BPA, phthalates, EVA foam, polycarbonate and other nasty chemicals.

Read Next

Parental Control, Ep 27: Why A Routine Is So Important From Day One With The Blissful Baby Expert Lisa Clegg

The Best Pregnancy And Nursing Pillows To Help You Sleep

For competitions and offers from our favourite brands, click here.

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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