Naif is the Dutch baby care range set up by dads Jochem Hes and Sjoerd Trompetter back in 2012. They were right to be surprised by the lack of quality in many of the mainstream baby care products and both quit their jobs in order to embark on the quest to discover what was the best in baby care for babies.

These gorgeous baby care products don’t irritate the skin or contain any harmful substances; they only use the mildest ingredients. The Naif range is exclusive to babies and toddlers, but I’ve been using the cleansing wash/gel and milky bath oil myself this week and it really is delicious. All products in the Naif baby care range are dermatologically tested and hypoallergenic, containing no mineral oil parabins or harsh chemicals.

Naif is a really great brand and I love what they’re doing.

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