Baby / 17 January, 2020 / Ellie Thompson

New Family Club Will Give Parents A Carbon Neutral Helping Hand

We all need a little help from time to time, no one more so than parents-to-be and new parents. When the launch of Piccolo’s support website and advice based newsletter landed on my desk this month, I’d thought I’d share the details with you as soon as possible.

Join Piccolo’s online family

What I’ve always loved about environmentally green brand Piccolo is its family-oriented approach. This year, the team has decided to go one step further with their Piccolo family, by inviting you to join a brand new virtual support network at

Goodie bags for new sign-ups

The first 5,000 mums and dads signing up to the Family Club will receive a fabulous welcome pack, stuffed full of goodies. Take note – these will be handed out on a first-come, first-served basis, so sign up today!

Benefits of Piccolo’s Family Club

Mums and dads can expect to enjoy a plethora of benefits once they’ve signed up to the Family Club.

With access to hundreds of family recipes and a monthly email jam-packed with the latest expert advice, this free membership subscription service will no doubt be full to the brim with members in the next few weeks.

Piccolo’s expert team will offer tips on weaning and nutrition, they’ll also share the latest activities for kids. The Family Club will be an excellent resource for relevant, topical information, for instance, surviving the winter blues.


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Piccolo’s founder Cat had this to say: “Our monthly emails provide advice every step of the way, from early pregnancy to two years old. Every email also includes an exclusive discount code from one of our partners such as Water Babies, Frame Mumhood, Gymboree and Great Little Trading Co – to name but a few.

“Our newsletters are full of articles discussing how much more should you eat when you’re pregnant, what to pack in your hospital bag, how to start feeling yourself again post-birth and how to deal with tantrums and meltdowns.”

Piccolo coupons for mums

Piccolo is also offering its own coupons to allow mums to try out the Piccolo baby food range.

Cat added: “We are working with Shopmium to offer special spend and save offers to members of our Family Club in Sainsbury’s, Boots and Ocado with their first purchase of a stage 1 pouch free of charge and then £1 back for every £7.50 spent after that.”

Why we love Piccolo

Piccolo’s on a mission is to help families provide their children with the best start in life: “one child, one family, one meal at a time”. They’re the UK’s first carbon-neutral baby food brand, and its range of baby foods fit neatly with its carbon-neutral ethos. At a time when the world is facing a climate crisis, I love that Piccolo is leading the way by setting an example to other food brands.

Piccolo was born in the years after its founder Cat had her first child, Juliet. It was then that she felt determined to create a nutritious and sustainable approach to baby and infant food, emanating this approach to family life.

To ensure Piccolo’s credibility, Cat teamed up with co-founders Alice Fotheringham, an infant nutritional specialist, and Kane O’Flaherty, a creative director, to develop Piccolo’s recipes and design. Cat said: “Providing babies and children with a healthy start to life has always been a passion for me. So I want to encourage mums to join our online family so they can tap into the knowledge we have accumulated over the years.”


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