Love, luck and magic: an exclusive limited edition collection to wear, love and share by Sarah Jessica Parker and Gap.

Launched on the 1st March, and in an ode to SJP’s family tradition of saying ‘rabbit rabbit’ on the first day of the month for good luck, this collection celebrates love, luck and magic:

“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”

You’ll find the cutest embroidered rabbits throughout the collection as well as special ‘property of:’ sewn-in tags to detail each wearer throughout the years which also takes inspiration from her own family’s rituals.

As huge fans of SATC in the 00’s, we love seeing one of our favourite style icons launch something for the kids – and here are some of our favourite pieces:

GAP/ Sarah Jessica Parker Floral Bomber Jacket

Gap | Sarah Jessica Parker Tulle Skirt

Gap | Sarah Jessica Parker Plaid Shirt

Gap | Sarah Jessica Parker Chinos with Stretch

Gap | Sarah Jessica Parker Embroidery Cardigan Sweater

Gap | Sarah Jessica Parker Gingham Dress

Gap | Sarah Jessica Parker Bunny Headband

Gap | Sarah Jessica Parker Graphic T-Shirt

Gap | Sarah Jessica Parker Graphic T-Shirt

Gap | Sarah Jessica Parker Bunny Bag