Food / 3 December, 2019 / My Baba

Piccolo Supports Families In Need This Christmas & Beyond

Organic baby food brand Piccolo has announced its new charity partnerships with Little Village and City Harvest this December and following into 2020. Giving back has always been a core value at Piccolo and partnering with these two London charities that help families in need fits right in with this ethos.

Cat Gazzoli, founder of Piccolo, said: “London’s children are more likely to grow up in poverty than contemporaries elsewhere in the UK and 37% of London’s children (700,000) live in poverty after housing costs are taken into account. These children living in poverty will, on average, develop slower than contemporaries, do less well at school, have poorer physical and mental health, and will have fewer opportunities in their later lives than their peers. Piccolo believes in giving back to those less fortunate and so we are supporting this essential food bank and wider support services for low income families this Christmas and beyond, into 2020.”

Little Village is a leading London charity that is committed to alleviating material poverty in London. It provides clothes, toys, and baby and child equipment for families who need it most. Sophia Parker, CEO at Little Village, said: “The work we do here makes such a huge difference to the lives of families across London – not only in terms of ensuring they have the day-to-day necessities they desperately need, but also in improving their mental health and wellbeing. We’re proud to welcome Piccolo into our wonderful community of local families helping each other”.

City Harvest is a charity that strives to ensure families across London don’t go hungry and supports the most vulnerable people in the city. Piccolo has to date donated more than a quarter of a million meals to food banks throughout the UK. Laura Winningham, CEO at City Harvest said: “Working with brands like Piccolo is so important to us – not only has the team got really stuck in with helping us deliver much needed meals across the city, its donation of 100,000 baby food pouches will have a significant impact on many families with young children”.

Piccolo continues to give 10% of its profits to supporting families through food education programmes and has been voted as one of the 30 most philanthropic businesses in the UK. You can find Piccolo in Tesco, Sainsbury’s, Waitrose, Asda, Boots, Planet Organic, Morrisons, Coop, Ocado and Whole Foods Market.

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