Is Prince William really launching a kids’ fashion range?

It’s two years since My 1st Years received the royal seal of approval. Prince George rocked that robe on meeting Barack Obama, the internet went into a frenzy, and the bedtime gown sold out instantly. The personalised gifting brand has been keeping things under wraps for a while, but now they’ve finally revealed why. It seems they’ve snagged a royal designer to give their fans something extra special!

Prince William, wanting some of the royal trendsetting action, has been spotted sneaking around My 1st Years HQ and sketching out styles for princes and princesses everywhere. We certainly had to do a double-take when we saw this, but could this be your chance to get something specially styled by the His Royal Highness? We reckon so.

The prince-turned-fashion designer has even assigned Prince George and Princess Charlotte modelling roles to ensure his regal garments harness the pizzazz and sell-out appeal wife Kate and George carry off so effortlessly. 

We got our hands on some sneak previews of the My 1st Years royal-themed collection. The pieces will be available to buy on their website from 3 April.