Living / 9 April, 2018 / My Baba

Is Prince William really launching a kids’ fashion range?

It’s two years since My 1st Years received the royal seal of approval. Prince George rocked that robe on meeting Barack Obama, the internet went into a frenzy, and the bedtime gown sold out instantly. The personalised gifting brand has been keeping things under wraps for a while, but now they’ve finally revealed why. It seems they’ve snagged a royal designer to give their fans something extra special!

Prince William, wanting some of the royal trendsetting action, has been spotted sneaking around My 1st Years HQ and sketching out styles for princes and princesses everywhere. We certainly had to do a double-take when we saw this, but could this be your chance to get something specially styled by the His Royal Highness? We reckon so.

The prince-turned-fashion designer has even assigned Prince George and Princess Charlotte modelling roles to ensure his regal garments harness the pizzazz and sell-out appeal wife Kate and George carry off so effortlessly. 

We got our hands on some sneak previews of the My 1st Years royal-themed collection. The pieces will be available to buy on their website from 3 April.

Shop the royal range below.

Limited Edition Personalised Ivory Robe with Crown Detail

Limited Edition Personalised Ivory Robe with Crown Detail

Big & Little Sibling Robes

Personalised Prince High Top Trainers

Personalised Royal Rocking Chair

Sponsored content in collaboration with My 1st Years

In The Spotlight

New Funwear - John Lewis

John Lewis has relaunched kidswear and it’s a whole lot of fun. Get ready for half term and discover 80 kids’ brands at John Lewis. Shop now with 20% off selected kids’ brands. Shop for baby, children, Tweens or Teens clothing collections and home.


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