Sustainable fashion creates longer-lasting clothes of a higher quality that are kinder to baby’s skin, the planet, and the workforces involved. Check out our guide to the best sustainable fashion brands for babies and toddlers.


If you’re looking to shop for clothes from a completely sustainable baby brand, you can’t go wrong with Arket. Arket’s mission is to democratise quality and make sustainable design accessible to more people. With a circular approach and a high level of transparency evident throughout all of their processes, they’re on a mission to drive forward positive change in the fashion and design industry.


Cashmirino is a family-owned, high-end children’s clothes label born in Italy and based in London. With strong ethical values and a loyal international customer base, the luxury children’s clothing brand is setting the bar high for designer slow fashion for kids. The Cashmirino team travel the globe to find the finest 100% natural fibres to create classic children’s clothes and outfits that can be worn over and again. This careful process takes better care of the environment and also the children that wear their clothes.

Cashmirino works closely with autonomous and highly skilled workers as well as their wider communities to produce classic and durable pieces that can be worn and passed down through generations.

Their classic luxe range of sustainable baby fashion is breathtakingly beautiful and perfect for any special occasion.

Finn + Emma

Finn + Emma only use the finest 100% organic cotton and eco-friendly dyes in their clothing. On top of that, their garments and accessories are produced in fair trade settings that focus on social and economic independence for local people, women especially, working to provide for their families in a safe and fair environment.


The market leaders in organic clothing for kids, we’re huge fans of Frugi’s 100% natural fashion for newborn, toddlers and children up to 10 years of age.

Frugi’s clever details promote sustainability by prolonging the lifespan of the clothes, such as extendable sleeves and trouser legs. The brand is famous for vibrant prints, fun appliqués, and for using sustainable fabrics such as GOTS certified organic cotton, recycled plastic for its outerwear and accessories, Tencel and a GOTS certified organic wool blend.

For the SS21 summer range you’ll find a PET Repreve® yarn used across their swimwear collection. Not a plastic hanger in site, Frugi uses cardboard hangers throughout its supply chain and the clothes arrive packed in 100% GM free compostable corn starch bags.

When it comes to sustainable fashion for babies and toddlers, there’s a lot to choose from.


H&M is a brand committed to sustainability. They’ve set themselves an ambitious goal: to be climate positive by 2040. This means they’ll remove more greenhouse gases from the atmosphere than they create. They’re busy exploring new, more sustainable ways to make, transport and package their products. Their collection of sustainable baby clothes includes everyday staples that will last from sibling to sibling.

Kit and Kin

Kit and Kin are about both your little world and the big world we all share. Now more than ever, it’s crucial to ensure we’re doing what we can to preserve the planet’s natural resources and reduce our environmental impact.

That’s why they use eco-friendly materials and ingredients throughout their product ranges. From sustainable plant-based nappies and biodegradable wipes, to certified natural skincare and 100% organic cotton babywear, every Kit & Kin product is designed to be as kind on our planet as it is on baby’s delicate skin.

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Mini A Ture

In March 2021 Mini A Ture became B Corporation (B Corp) certified as one of the first children’s clothing brands in the world. For B Corp companies, it is not just about being the best in the world. It is about being the best for the world.

Since MINI A TURE was founded in 2002, they have had ambitious dreams of creating something greater than a traditional children’s clothing brand. They believe producing garments for children should not just be about providing clothing for children. They want to inspire children to relish the great outdoors, encouraging recycling and limit harmful excess production. To achieve this, they have always aspired to produce in the most responsibly and environmentally friendly way possible, having very clear requirements for our suppliers in relation to wages and working conditions.

Mini la Mode

Mini la Mode produces sustainable baby and children’s fashion made from the highest grade of hand-picked Peruvian pima cotton available, 100% certified for its premium quality.

All of Mini la Mode’s items are lovingly hand-made by traditional artisans, detailed with smocking and embroideries immaculately hand stitched. Mini la Mode’s designs are modern-day heirlooms to pass down – beautiful things that will last through generations and the test of time, plus a fair bit of washing along the way!


As makers of ethical baby clothing, Mori is committed to being kind to the planet. Everything they create is thoughtfully considered and made with love. Mori uses the softest organic fabrics to craft exceptionally high-quality sustainable baby fashion are designed to last. Beautiful items that can be worn and passed on again and again. Mori’s range uses only sustainably sourced fabrics and is manufactured in trusted factories.

As well as being kind to the planet, Mori’s fabrics are brilliantly gentle on a little one’s delicate skin.


My Little Green Wardrobe

My Little Green Wardrobe is a new online brand on a mission to bring you children’s clothes and apparel sourced only from sustainable and ethical brands.

Each independent children’s brand has been hand-picked and vetted to ensure they follow the highest ethical standards and social criteria. Not only is the range at My Little Green Wardrobe kind to the planet, but also to the people who make the garments.

Polarn O. Pyret

Swedish brand Polarn O. Pyret produces sustainable fashion for babies and children, with a wide range of unisex clothes perfect for a family that want to future-proof. Polarn O. Pyret are commited to continually improving their practices, teaming up with sustainable childrenswear rental service, thelittleloop, the UK’s first rental marketplace for sustainable kids’ clothes.

Roc + Rudi

Roc + Rudi is on a musically themed mission to reimagine childrenswear with simple, playful, practical prints and clothes that kids can rock, roll and wriggle in! With exclusive patterns and unusual colours, their designs keep things playful while incorporating a little musical nostalgia to bring parents a little smile through those oh-so-tired eyes.

Roc + Rudi place the same value on ethics and sustainability as they do on gorgeous design which means their gender-neutral collection is ethically produced using super-soft Oeko-tex certified organic cotton and biodegradable packaging.


Zara’s promise is for their clothes to be made from 100% sustainable fabrics by 2025. This will mean 80% of the energy consumed in Zara’s headquarters, factories and stores will be from renewable sources and its facilities will produce zero landfill waste. By 2023, they’ve promised that any viscose used will also be 100% sustainable.

Zara’s sustainable baby fashion is both comfortable and stylish, with everyday staples and occasion pieces that will stun.


Zipster’s babygrows are designed using 95% bamboo for undeniably soft clothes that are also kind to the planet. Zipster works hard to ensure the materials and methods they use are as kind to the planet as possible, and in a quest to create a more sustainable world for our children to grow up in, every Zipster product that is returned to us gets passed on to children’s charities. They believe in no landfill or necessary waste.

What we love most about this brand besides its eco-friendly appeal are the prints – they are just divine. Packaged beautifully, these babygrows would make a fabulous gift for an expectant mama.

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