Our favourite go-to maternity fashion label Isabella Oliver has launched its new spring collection, bursting with easy-wear pieces full of colour. When it comes to looking great during pregnancy, this sustainable and ethical maternity fashion brand has got your bump covered.

Sustainable and ethical maternity collection

London-based maternity brand Isabella Oliver is on a mission to create the most gorgeous maternity fashion for expectant mamas, while at the same time, driving lasting positive change in the fashion industry. With a focus on environmental, ethical and sustainable style for pregnancy and beyond, their ethical supply chain aims to eliminate the effects of fast fashion within the maternity sector.

Mix and match maternity fashion

Isabella Oliver’s sustainable and ethical maternity collection has been designed with comfort and ease in mind. The range lets mums-to-be mix and match pieces to create countless outfits to flatter blossoming bumps.

From block colour tanks to the chicest Breton Tops, simply pair with Isabella Oliver’s super comfy over-the-bump leggings, trousers or jeans. Every item has been cleverly designed to grow with your bump and ensure ultimate comfort no matter what stage you’re at.

Plain and floral maternity dresses perfect for Spring

Put a spring in your step with Isabella Oliver’s gorgeous new collection of maternity dresses.

Our favourite is the pretty-everywhere Meredith maternity dress. We love the smocked bust, cuffs and puffsed sleeves. Pair any of these dresses with a denim or leather biker jacket and a pair of crisp white trainers for the ultimate chic.

Pre-Loved and Rental initiative

Isabella Oliver also offers two other key sustainable initiatives when it comes to maternity fashion. Their Pre-Loved collection aims to reduce the amount of maternity fashion waste in landfill each year by repurposing and recycling items no longer needed. Simply send in your old maternity clothes so Isabella Oliver can work their magic. 50% of net proceeds from Pre-Loved sales are donated to Oxfam to support their work helping to beat poverty around the world.

Renting maternity clothes

If you’re shopping for maternity fashion you might only wear once, why not rent the ones you like for two weeks, and then send them back, completely hassle-free.

Isabella Oliver’s creation of a circular textile economy eliminates the need for fast fashion and garments going to landfill. You can look and feel your best as well as know you’re doing your bit for the environment. What’s not to love?

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