Our favourite go-to maternity fashion label Isabella Oliver has launched the world’s first 100% sustainable and ethical maternity collection for SS21. Produced in Portugal, Isabella Oliver’s new range uses only locally and responsibly sourced fabrics and fibres, as well as recycled fibres in their campaign to reduce water consumption, pollution, waste and CO2 emissions.

Sustainable and ethical maternity collection

It’s our pleasure to showcase this capsule collection not only because it’s completely fabulous for any expectant mama, but because we love its green message. Isabella Oliver is on a mission to drive lasting positive change in the fashion industry with sustainable practices and an ethical supply chain to eliminate the effects of fast fashion within the maternity sector.

Isabella Oliver Co-Founder and Creative Director, Baukjen de Swaan Arons said: “We care deeply about people and our planet. So, after many years of dressing pregnant women around the world, we felt it was time for significant change. We created a sustainable and ethical maternity capsule wardrobe where every style is ethically made and planet-friendly because we have the power to be the change we want to see.”

Mix and match maternity fashion

Isabella Oliver’s sustainable and ethical maternity capsule collection has been designed with comfort and ease in mind. The range lets mums to be to mix and match pieces to create countless outfits to flatter blossoming bumps. From the perfect LBD to the chicest Breton Top and softest knitwear, every item has been cleverly designed to grow with your bump and ensure ultimate comfort no matter what stage you’re at.

Preloved and rental

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Pre-Loved and Rental initiative

Isabella Oliver also offers two other key sustainable initiatives when it comes to maternity fashion. Their Pre-Loved collection aims to reduce the amount of maternity fashion waste in landfill each year by repurposing and recycling items no longer needed. Simply send in your old maternity clothes so Isabella Oliver can work their magic. They’ll also donate 50% of net proceeds to a selection of maternal charities.

Renting maternity clothes

If you’re shopping for maternity fashion you might only wear once, why not rent the ones you like for two weeks, and then send them back, completely hassle-free.

Isabella Oliver’s creation of a circular textile economy eliminates the need for fast fashion and garments going to landfill. You can look and feel your best as well as knowing you’re doing your bit for the environment. What’s not to love?

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