Fashion & Beauty / 27 October, 2017 / Leo Bamford

The Super Cute Swedish Pop Up Store You Need To Visit!

If you’re in Chelsea this month, swing by the gorgeous new pop up store of Newbie – my favourite new Swedish lifestyle brand for babies and children.

This sustainable yet affordable brand creates children’s fashion for little ones aged between 0-8. They are my new hot pick, and you’ll soon discover why! I love their subtle colour palettes, which are inspired by nature. Their latest Florals & Fairytales range includes a selection of the prettiest garments inspired by traditional English gardens.

I’m particularly obsessed with the baby boy’s range. Sadly, my eldest son will soon be out of them but for this winter, I’ll be stocking up on their gorgeous loungewear. I’m a huge fan of Scandi fashion for children, and it’s so nice to finally see Newbie in the UK. I absolutely love the beautifully hand drawn designs; a personal touch that really makes the brand stand out, and there is literally nothing that I don’t want from this collection.

They’ll be opening a shop in Richmond soon but until the 3rd of November, if you’re in town, pop in to Sydney Street for a bit of sustainable fashion chic for your little ones.

In The Spotlight

Personalised Ultimate Doll's House Gift Set From My 1st Years

Introduce a whole new world of fun to their playtime with this incredible personalised wooden doll’s house gift set. Complete with furniture to decorate the living room, kitchen, bedroom, nursery and bathroom, and an adorable wooden family, this set is truly the ultimate doll’s house for little storytellers.

Make this charming doll’s house gift set all theirs by adding a sweet plaque to the front with their name on it.


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