If you’re in Chelsea this month, swing by the gorgeous new pop up store of Newbie – my favourite new Swedish lifestyle brand for babies and children.
This sustainable yet affordable brand creates children’s fashion for little ones aged between 0-8. They are my new hot pick, and you’ll soon discover why! I love their subtle colour palettes, which are inspired by nature. Their latest Florals & Fairytales range includes a selection of the prettiest garments inspired by traditional English gardens.
I’m particularly obsessed with the baby boy’s range. Sadly, my eldest son will soon be out of them but for this winter, I’ll be stocking up on their gorgeous loungewear. I’m a huge fan of Scandi fashion for children, and it’s so nice to finally see Newbie in the UK. I absolutely love the beautifully hand drawn designs; a personal touch that really makes the brand stand out, and there is literally nothing that I don’t want from this collection.
They’ll be opening a shop in Richmond soon but until the 3rd of November, if you’re in town, pop in to Sydney Street for a bit of sustainable fashion chic for your little ones.