It takes 100 years for a typical wet wipe to degrade in landfill. Yet, each year, as a nation, we get through 11 billion of them, according to Metro. Baby wipes, makeup wipes and cleaning wipes may be the quick and easy cleansing solution we’ve come to rely on but the environment and our sewers are seriously suffering when it comes to disposing of these cloths.

BBC One’s War On Plastic saw a group visit a sewage plant and be shown 16 tonnes of waste wet wipes that had built up over 3.5 days. After the famous fatberg that was pulled from a London sewer, most of us are now aware that wet wipes should never be flushed down the toilet. Sadly, word hasn’t spread far enough and people are still putting used wipes down the toilet.

You may be shocked to discover that 90% of wet wipes on the market contain plastic. This, alongside not being disposed of properly, is contributing to the mass of waste wet wipes building up in landfill. This revelation led to people across the UK to question why wet wipes need to contain plastic? The real answer is that they don’t need to be made from any plastic at all.

There are calls for people to reject wipes like other single-use plastic, such as straws and water bottles. A simpler solution is to switch to wipes that are plastic-free and 100% biodegradable to reduce your eco-footprint.

So, if you don’t want to ditch the wet wipes entirely, why not ‘wipe swap’ to a more eco-friendly alternative?


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Unlike the majority of wet wipes on the market, Aqua Wipes biodegrade within 15 days. They’re made from natural materials, so they can go in your compost bin or to landfill. So, you can simply throw them into your regular rubbish bin!

These plastic-free and fully biodegradable wipes contain 99.6% purified water and organic Aloe Vera. They are used by special care baby units, neonatal and maternity departments across the UK’s National Health Service (NHS) and registered with the Vegan Society.

Offering parents an environmentally friendly alternative to normal wipes, Aqua Wipes are not only better for the environment, they are specifically created for a newborn baby’s delicate skin.

Shop Aqua Wipes on Amazon here.


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Image credits: @leeleeloves

Sponsored content in collaboration with Aqua Wipes.