We’re huge fans of Whole Foods, so wanted to share news of their latest Whole Kids Foundation venture, a not-for-profit organisation set up to improve our children’s eating habits. The Whole Kids Foundation is looking to raise £50,000 with their four-week fund raising campaign, live now, and they’re asking shoppers and the general public to get on board during visits to their local Whole Foods by donating. What’s more, 100% of proceeds will go to the Whole Kids Foundation.
Our favourite celebrity chef Tom Aikens is on board too – he’s created a special chutney recipe which will be sold during the campaign, with 5% of gross sales going directly to the Whole Food Kids Foundation. The brilliant School Food Matters is also on board, to teach children about the ‘seed to supermarket’ journey. This initiative has been running for four years now, with this season seeing events such as masterclass cooking demos, store tours and marketing workshops for pupils.
Whole Food Kids want to support schools so they can inspire families, helping parents to tackle the lack of knowledge and passion for eating amongst children in the UK and across the world. If you’re in your local Whole Foods, please donate – via the special donation boxes at the till, or by adding an extra amount onto your shopping.