My Baba Measure / 28 January, 2026 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Hindbag Augustin Mini Bum Bag, All Things Dylan

Meet the Peach Latte Leopard Collection, Stripe & Stare

Meet the leopard print that doesn’t just sit in your drawer – it takes over. Soft iced-latte neutrals meet a pop of peach for a graphic, playful twist that’s equal parts chic and cheeky. Cosy enough to lounge in, bold enough to command attention, these pieces make every morning feel like a main character moment.

Available in sizes XS-4X.

Love Monster Tonie

This Valentine’s Day, the Love Monster Tonie brings a heartwarming story to little listeners. Based on Rachel Bright’s beloved books and the CBeeBies series, Love Monster sets out on a joyful quest to find someone to love him, spreading kindness, courage, and laughter along the way. Every press of the Toniebox lets children immerse themselves in the story, following Love Monster’s adventures and meeting his quirky, endearing friends.

Perfect for quiet moments at home or on-the-go, this screen-free audio companion encourages imagination and nurtures empathy as children listen, laugh, and share the tale together. Durable and easy to use, the Love Monster Tonie makes a thoughtful gift for Valentine’s Day or just any day; bringing joy, warmth, and a little monster-sized love into every child’s world.

 

 

Valentine’s Day, Meri Meri

Get ready to celebrate every occasion in style! Meri Meri, the partyware and lifestyle brand that designs everything fun for life’s celebrations, is making its London shop permanent following a four-month pop-up. The Notting Hill store, located at 19 Kensington Park Road, W11 2EU, is reopening on Friday 30th January, just in time to stock up for Valentine’s Day!

2026 Spring Outerwear Collection, PO.P

Bring on spring showers! PO.P, the leader in sustainable childrenswear, unveils its Spring 2026 outerwear collection for children aged 0–10, featuring timeless, high-quality styles designed to be worn by three children or more. Built for durability, breathability and 100% waterproof protection, the collection is made for everyday adventures—from playground fun to rainy school runs.

Highlights include the award-winning Stormy Shell Jacket, returning in four classic colours with a 12,000mm water column for all-day dryness, alongside new soft-shell jackets in playful dinosaur and unicorn prints, offering windproof, water-repellent protection with room to grow. New fleece layers include varsity-style jackets and a cosy Sherpa fleece for kids and adults, designed to mix and match with PO.P’s clever 3-in-1 system.

For babies and toddlers, updated pramsuits and vibrant puddlesuits provide head-to-toe weather protection. Coordinating accessories complete the range. New arrivals are available now, with more styles launching through January and February.

 

Latest Toys

Zoo Light – Fox Edition, The Zoo Family

Bring a touch of woodland magic to your child’s bedtime with the Zoo Light – Fox Edition.

This charming fox-shaped lamp is designed to comfort, reassure and spark imagination from day through to night. Featuring a clever 3-in-1 portable design, it offers Sleep, Walk and Read modes, making it a versatile companion for bedtime routines, midnight wake-ups and cosy storytime moments.

In Sleep mode, the fox emits a soft, calming glow to help little ones unwind and drift off peacefully, automatically switching off after 30 minutes to encourage restful sleep and save energy. Walk mode acts as a gentle nightlight, ideal for safe movement in the dark, while Read mode provides a brighter, focused light perfect for bedtime stories or quiet reading.

With its adorable fox design, soft-touch silicone finish and child-friendly size, it’s safe and comfortable for little hands to hold. The included magnetic wall holder allows you to keep the lamp close to the bed or a favourite reading spot, always within easy reach when it’s needed most.

Latest Books

Our Prehistoric Planet: Dinosaurs and Other Creatures of the Past, Sue Lowell Gallion

A rhyming, read-aloud introduction to dinosaurs and early life on our planet that, when opened up and folded back, creates a free-standing globe

This exciting addition to the bestselling Our World collection invites children to explore life on our prehistoric planet through rhyming verse and stunning illustrations.

Beginning with the origins of early life in the oceans billions of years ago, Our Prehistoric Planet travels chronologically through the development of giant crocodile-like lizards, the reign of the dinosaurs, mass extinction events, and the rise of early mammals. Along the way, readers will meet incredible creatures from across the globe, from familiar favorites like Stegosaurus to the bizarre Brontothere, an enormous, rhino-like mammal with giant horns over 3 feet long.

Additional text throughout offers more detailed information and friendly interactive questions, encouraging readers to learn about the amazing creatures that, millions of years ago, stomped or swam where we live today.

Inspiring, informative, and one-of-a-kind, this artful homage to our prehistoric world is both an invitation to travel back in time and an object to be treasured for years to come.

 

Formula Fast: Your Ultimate Guide to Formula One Racing! Matt Ralphs

The ultimate illustrated guide to Formula One racing, the world’s fastest sport: from superhuman drivers to legendary tracks to cutting-edge cars.

Packed with facts, stats, and impactful illustrations, this ultimate guide to Formula One answers all the questions car-obsessed kids want to know: How do you become a superstar driver? Which is the most challenging race track? What is the record for the quickest pit stop? (Hint: it’s less than two seconds.)

Young speed-seekers will discover fascinating details about incredible cars, iconic tracks, superhuman drivers, and behind-the-scenes action. Learn about the latest developments in car technology, what drivers wear and how they train, and, of course, the biggest names in racing history – from Max Verstappen and Lewis Hamilton to legendary greats like Ayrton Senna and Michael Schumacher, plus unsung heroes such as Desiré Wilson.

Featuring a stunning silver-foiled cover, a historical timeline of Formula One cars, and a helpful glossary of key terms, Formula Fast is the ultimate gift for any aspiring gearhead.

 

Read Next

12 Things We Love From Janie And Jack Childrenswear

12 Chic Changing Bags That Blend Style and Function

In The Spotlight

Discover The Charming New Series Of Miffy And Friends

Looking for a gentle show for your toddler? Dick Bruna’s much-loved bunny stars in Miffy and Friends on Sky Kids, a sweet, charming series made for tiny viewers.  Each short episode follows Miffy, her little brother and pals through everyday adventures, from garden camping trips to rainy beach days, softly exploring colours, numbers, nature and friendship. Calm and perfectly paced for ages 2+, it’s the ideal wind-down watch. Stream now on Sky Kids and NOW.

Photo credit: © Mercis BV

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