When I started My Baba over a decade ago, I wanted to talk about brands that I loved and I knew that if people came to My Baba they were getting the very best information. Since then, there have been so many new brands cropping up on a daily basis and although that’s a wonderful thing it does make it even harder to cut through the mass of information and figure out what it is you really want or need.

I met Emma Bianco a long time ago and was immediately taken in by her story. What was core to her new company was the belief that babies and children should be nurtured in a natural nontoxic environment. This really struck a chord with me because over the years at My Baba we work with many brands who have the same belief and want their children to have the very best that we can offer. Although we are all much more eco-conscious these days, sustainability is a word that gets thrown around and I think most people are confused as to its real meaning. When I see natural and non-toxic stamped on children’s clothes, bedding or toys I wonder what it means when you don’t see these words? Chemicals spring to mind.

My mother-in-law has taught my children more than anyone about sustainability, to be mindful of our footprint, and to take care of our earth. We have created this conscious brands’ directory to talk about brands that are paving the way to a more sustainable future when it comes to shopping for the family.

We hope you enjoy.