In collaboration with Pure Earth Collection

When I started My Baba over a decade ago, I wanted to talk about brands that I loved and I knew that if people came to My Baba they were getting the very best information. Since then, there have been so many new brands cropping up on a daily basis and although that’s a wonderful thing it does make it even harder to cut through the mass of information and figure out what it is you really want or need.

I met Emma Bianco a long time ago and was immediately taken in by her story. What was core to her new company was the belief that babies and children should be nurtured in a natural nontoxic environment. This really struck a chord with me because over the years at My Baba we work with many brands who have the same belief and want their children to have the very best that we can offer. Although we are all much more eco-conscious these days, sustainability is a word that gets thrown around and I think most people are confused as to its real meaning. When I see natural and non-toxic stamped on children’s clothes, bedding or toys I wonder what it means when you don’t see these words? Chemicals spring to mind.

My mother-in-law has taught my children more than anyone about sustainability, to be mindful of our footprint, and to take care of our earth. We have created this conscious brands’ directory to talk about brands that are paving the way to a more sustainable future when it comes to shopping for the family.

We hope you enjoy.


About Pure Earth Collection

Pure Earth Collection is a multi-award-winning eco children’s brand founded by Emma Bianco through her love of babies, the planet and all things natural. Pure Earth Collection believe that babies and children should be nurtured in a natural and non-toxic environment as much as is practical for modern-day life.

Pure Earth Collection makes natural, non-toxic and biodegradable children’s products. They’re passionate about keeping children safe and protecting their future by looking after both their health and that of our beautiful planet. Their range of award-winning children’s products use natural, sustainable and biodegradable materials, with no nasty chemicals.

Sleep and Bedding

Naturalmat Baby

Natural mattresses free from synthetics and with no fire retardant chemicals.

Marloe London

Bamboo swaddles which use safe and conscious dyes.

Mini Lily and Mortimer

Soft and breathable organic sleep sheets for natural comfort and visually pleasing.



Full range of baby and kids clothes, all organic, safe, ecofriendly. And natural rubber wellies!


Carefully selected products for quality, purity and design using 100% organic cotton.


Full range of organic baby and kids clothes. Beautifully designed at affordable prices.


Beautiful baby clothes using 100% natural materials with the lowest possible environmental impact


Really beautiful and unique Nordic inspired organic baby clothes. And the cutest little rucksacks too!

Little Borne

Kids and mama clothes made for comfort and freedom, contemporary designs made using 100% organic fabrics

Health and Wellness



Nature Doc Kids

Shop from a range of food, supplements, personal care, cookbooks, and much more. All products recommended by nutritionist, Lucinda Miller.

Baby Care and Essentials

Kokoso Baby

A great range of bath and skin essentials. All natural and at affordable prices.

Kit and Kin

Totally biodegradable nappies and wipes which actually work! Finally! As well as natural bath and skincare products.


Luxurious and totally natural skincare, with eco conscious packaging and 10% of profits towards helping our coral reefs and oceans.

Green People

Easy to apply and long-lasting natural sun cream for littles and adults alike. They also make a great organic tooth paste for babies, and have a lovely natural skincare range.

Mum & You

100% biodegradable and eco-friendly napies and wipes which are free from nasty chemicals.

Aqua Wipes

100% biodegradable, 100% compostable, plastic free wipes for babies.



The superhero of household cleaning products. Including washing up liquid, anti-bac sprays, laundry detergents and hand wash. Kind to the planet and to us.

Kin & Kloth

Ethically made organic Turkish towels, throws and ponchos


Baby-friendly cleaning products that contain no harsh chemicals or skin-irritating ingredients to take the worry out of everyday cleaning.

Kitchen and Food


One bottle, multiple lids to create a baby bottle, sippy cup, food containers and more. Safe and non-toxic food-grade stainless steel and silicone.


Stylish bamboo dinnerware for babies and kids. Non-toxic, eco-friendly and dishwasher safe. Hurrahh!! Based in the Australia (like so many of the best eco brands!) but available on Amazon in the UK.



Plant based freezer meals prepared by chefs. Packaged in paper trays and recyclable packaging. The perfect solution for time pressed health conscious parents who love their food!


Surplus veg turned into delicious and healthy hummus and dips. Great for all the family.

Bamboo Bamboo

Sustainable and naturally non-toxic bamboo suction plates, bowls and spoons



Beautifully designed toys and accessories made from natural, sustainable and non-toxic rubber and rubberwood. As well as toys they make lovely all natural rubber pacifiers, glass feeding bottles with rubber teats and rubber bath mats (which are rare to find in a natural form!).

Plan Toys

Beautifully crafted sustainable toys made from rubberwood. A large selection in all shapes and sizes. And importantly they use non-toxic paint and formaldehyde free glue.

Crayon Rocks

Non-toxic crayons made from soy and other vegetable waxes, limestone and powdered pigments. Worry-free creativity!

For First Steps

A unique collection of natural and ethical toys and crafts.