The Measure: What’s Hot For Parents & Kids

Tula Linen in Basil, Baby Tula

The Tula Explore Baby Carrier in Linen Basil combines fashion-forward design with the ergonomic excellence Tula is known for. Thoughtfully created for modern parents, it offers three ergonomic carry positions, from newborn to toddler (3.2–20.4 kg), while ensuring all-day comfort and ease of use. Its inclusive fit adapts to every body type, and thoughtful details like a built-in hood and phone pocket add everyday convenience. The new Linen Basil edition brings a fresh, earthy tone in a plant-based, naturally breathable linen-cotton blend, perfect for parents who value both style and sustainability.

Near2Me Trio 3-in-1 Travel System in Midnight, Argos

The Graco Near2Me Trio 3-in-1 Travel System is a stylish, all-in-one choice that grows with your child from birth to around four years. Featuring a pushchair, carrycot and infant car seat, it offers complete flexibility for every journey. Its clever Slide2Me height-adjustment feature brings baby closer in all three modes, making it easier to interact on the go. Lightweight yet durable, the pushchair has five recline positions, forward and rear-facing options, plus a compact fold for easy storage. Priced at £300, it offers brilliant value in an exclusive Midnight fashion, available only at Argos.

Nova Maison, Tutti Bambini

The Nova Maison from Tutti Bambini is a clever modular highchair designed to grow with your child from first tastes through the early years. Created for modern family life, this versatile system features seven adaptable modes that evolve alongside your child’s development. It begins as a supportive highchair suitable from six months, then transforms into a travel booster, toddler seat or rocker, and later into a play table and chair for independent play. As children grow, it becomes an elevated chair so they can comfortably join family meals at the table.

Designed with practicality in mind, Nova Maison combines comfort, functionality and a sleek, easy-clean finish. A removable, dishwasher-safe tray simplifies daily clean-up, while a padded five-point harness and three recline positions help keep little ones safe and comfortable. Available in four stylish colourways: Coast, Matcha, Parsnip and Truffle. This adaptable system offers a long-lasting, stylish solution for family mealtimes.

5M Medium Paint Marker Set, POSCA

The POSCA 5M Medium Paint Marker set is a brilliant pick for anyone looking to embrace bold personalisation and creative self-expression this season. Known for its roots in encouraging creativity since 1983, POSCA’s water-based acrylic paint works on almost any surface, making it easy to transform everyday items into something unique. From customising trainers and school bags to creating artwork on paper and card, the possibilities feel endless.

Unlike alcohol-based pens, POSCA markers don’t bleed, so colours can be layered once dry or blended while wet to create custom shades and effects. This set includes 11 vibrant 5M medium markers in a wide range of colours, plus a bold 7M black marker that’s perfect for outlines and finishing touches. The addition of a handy branded pouch makes it easy to keep everything organised and take creativity on the go.

Suitable for ages 10+, it’s a versatile and inspiring kit for budding artists and seasoned creatives alike.

Sweet Soft & Squishy Pot, So Slime

Get ready for the sweetest slime fun with the So Slime Sweet Soft & Squishy Pot!

Open the pot to discover two-toned, super stretchy, sweet-scented slime that is ready to play with straight away. This is the ultimate treat for little hands, offering super-stretchy, satisfying fun to squish. Each set also includes an adorable squishy character to squeeze, play, and collect, making it a wonderful addition to any collection. You can mix the colourful slimes together to create new shades and enjoy hours of creative play.

So Slime, So Fun, So Cute! Recommended for ages 5 and over.

Where Is Bear? (First Concepts with Bear), Fátima Ordinola

Where is Bear? Is he hiding behind the fridge? Is he hiding under the sofa? Is he in the bathtub? Search for Bear and learn new words as children explore familiar spots around the house in this gorgeous lift-the-flap book.

Bear loves to play hide-and-seek! Can you find him? Lift each flap to discover where Bear is hiding around the house. Is he behind the kitchen door, under the sofa or in the bathtub? What other animals will you meet along the way?

With adorable artwork and a clever cat who knows Bear’s secrets, Where is Bear? is the perfect first book of prepositions for little ones. The playful text encourages early learning of prepositions and first words, while the interactive flaps spark curiosity and joy.

From the celebrated author of Our Love comes an adorable new pre-school range exploring first concepts.

A Drop in the Ocean, Elyon Liu

From cloud to cup, follow the journey of a water droplet in this beautifully illustrated book by Elyon Liu, where little ones discover the water cycle.

This sweet introduction to the water cycle is perfect for little ones. Starting with a tiny droplet in the ocean, watch it transform into a cloud, fall as rain, and flow into a river, eventually becoming part of a cup of tea enjoyed by a mother. Her tear of happiness returns to the sea, completing the circle.

With engaging die-cuts on every page and easy-to-learn first words, this book is perfect for toddlers who are eager to learn more about our world.