Newbie Is Coming To Town: Three New UK Stores Opening This Autumn!

Swedish lifestyle brand Newbie is gearing up for an exciting autumn with the grand opening of three new stores! Kicking off in London’s vibrant Canary Wharf on Thursday, September 26, Newbie will soon follow with a brand-new location in Brent Cross on October 17 and in Guildford Friary Shopping Centre on October 31. With these openings, Newbie will boast seven UK stores, showcasing its dedication to growth in a market bursting with potential. This expansion is a bold step in Newbie’s strategy to strengthen its presence in the European market—get ready to shop!

Newbie Opens NEW Stores in London and Guildford, Surrey

“We recognise the substantial opportunity within the British market, where Newbie has garnered a strong reputation. Our timeless and nostalgic designs resonate well with customers, alongside our commitment to sustainability,” says Thomas Kusoffsky, Vice President of Newbie.

Newbie provides a full wardrobe for kids aged 0 to 8, featuring charming hand-drawn patterns and a soft colour palette inspired by nature. Its strong emphasis on sustainability is evident in its craftsmanship, which is crafted from high-quality materials like organic cotton and RWS-certified wool. Each collection is designed for durability, so it’s easy to pass down through generations—perfect for eco-conscious families.

But Newbie doesn’t stop at children’s clothing! Their Newbie Woman collection offers stylish matching outfits for mothers and kids, while the Newbie Room Collection adds playful storage solutions and decor to create imaginative spaces for little ones.

“The new stores are crucial to our growth strategy, and we will continue to focus on expanding our presence in the London area while enhancing our online business across the UK,” adds Kusoffsky.

Heidi Pathiaki, UK Area Manager for Newbie, commented on the forthcoming openings:

“We are particularly excited about our first store in Canary Wharf and the upcoming locations in Brent Cross and Guildford. Newbie’s stores are designed to provide a calming shopping experience, and with the introduction of our second-hand concept, PreLoved, we aim to promote sustainability by encouraging customers to trade in their used garments.”

Sustainable Luxury Children’s Apparel

At Newbie, sustainability isn’t just a buzzword—it’s woven into the very fabric of the brand. With a focus on timeless, nostalgic styles designed to withstand the test of trends, Newbie is committed to creating fashion that lasts. Their innovative ‘PreLoved’ program breathes new life into cherished pieces, allowing customers to bring in their Newbie clothing for store credit towards their next purchase. This circular fashion model ensures beloved items find a new home with another family, for a more sustainable wardrobe.

Excitement is in the air as the Newbie Canary Wharf store opens its doors in the Cabot Place shopping centre on Thursday, 26 September at 10am! To celebrate, they’re offering an irresistible 15% discount throughout the opening weekend (26-29 September), and the first 100 customers will snag exclusive goody bags on opening day. Don’t miss out on this amazing opportunity to shop sustainably!

New Newbie Store openings

Canary Wharf

Opens on Thursday, 26 September 2024 at 10am
Cabot Place Shopping Centre
Canary Wharf
London E14 4QT

Brent Cross

Opens on 17 October 2024 at 10am
Brent Cross Shopping
Prince Charles Drive
London NW4 3FP

Guildford

Opens on 31 October 2024 at 10am
The Friary Shopping Centre
North Street
Surrey
United Kingdom
GU1 4YT

Newbie Is Coming To Town: Three New UK Stores Opening This Autumn!

Newbie Opens NEW Stores in London and Guildford, Surrey

Sustainable Luxury Children’s Apparel