Welcome to the 2026 My Baba Awards in association with The Baby Show.
We’re proud to announce the return of the My Baba Awards 2026, following a hugely successful inaugural year.
After launching the awards in October last year to mark 15 years of My Baba, we were blown away by the response. The first awards saw an incredible turnout of brands, a brilliant atmosphere, and a shared commitment to celebrating excellence across the baby, pregnancy and parenting space. This year, we’re aiming to go even bigger and better.
The My Baba Awards recognise outstanding brands that are shaping modern family life through quality, innovation and thoughtful design. From trusted maternity essentials to game-changing baby products, the awards celebrate the companies making a genuine difference to parents and their children. With a broad range of categories spanning every stage of the parenting journey, the awards offer a meaningful platform for both established names and emerging brands to be recognised.
Our judging panel for 2026 will be announced soon, with the awards ceremony once again taking place at The Baby Show, Kensington Olympia, on Friday 23rd October.
We can’t wait to welcome brands back for our second year and to continue building an awards programme that reflects the values, standards and creativity of the My Baba community.
Love The My Baba Team
Entering the My Baba Awards 2026 is simple! Follow these steps to submit your products and gain recognition for excellence in the baby and pregnancy industry:
Browse through our award categories to determine the most suitable fit for your product. This ensures your product is evaluated alongside similar innovations, giving it the best chance to stand out.
Complete the entry form with all the required details, including product name, description, and key features. Make sure to highlight what makes your product unique and why it deserves recognition.
Each product entered requires a £205 entry fee + VAT.
Friday, 25th September, 2026.
Online and on the main stage at The Baby Show, Kensington Olympia on Friday 23rd October 2026.





