My Baba Measure / 26 February, 2025 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

BB Cream, erborian

Alpargata, TOMS

Exclusive Invite to Complimentary Event with Lucinda Miller at Blue Almonds

Join Iza Minkiewicz, founder of Blue Almonds, and Lucinda Miller for Breakfast with Blue Almonds on Wednesday, 19th March 2025.

Lucinda will share expert tips on weaning, immunity, sleep, gut health, and brain development for babies and toddlers. This is a fantastic opportunity to ask your most pressing parenting questions and gain valuable advice on keeping your little one strong and resilient.

This free event offers the chance to chat with Lucinda Miller, clinical lead of NatureDoc, whose team specialises in maternal and paediatric nutrition with clinics in Sloane Square, Parsons Green, and virtual consultations worldwide.

With 30 years of experience as a naturopath and qualifications in Functional Medicine, Lucinda is also the triple bestselling author of The Good Stuff, I Can’t Believe It’s Baby Food, and Brain Brilliance.

Click here to book your space.

Doughlicious Ready to Bake Cookies, Fast Baking Hack for Kids’ Parties

When you want to bake and you’re tight on time, space and ingredients, Doughlicious has the answer with Ready-to-Bake Cookie Dough). Crispy on the outside, gooey on the inside, the Great Taste Award winning, gluten free certified cookies are packed with the finest natural ingredients and deliver a gourmet snacking experience in minutes – no mixing bowls, no washing up – just pop in the oven and go. Doughlicious cookies bake to perfection with pre-portioned dough, maximising convenience while minimising food waste. You can also use them to bake with the kids, keep the snacks going at children’s parties, speed up your entertaining, try using the cookie dough as a base for cheesecakes or pies, or bake the cookies and sandwich ice cream in between for a deliciously decadent treat.

Choose from classics like Chocolate Chip and Organic Chunky Oat (vegan), opt for rich Salted Caramel & Dark Chocolate or decadent Matcha & White Chocolate, or try the newest in the range, Blondie Cookie Dough.

Find in the fridge or freezer aisle of your grocery store – Ready to Bake stockists include Waitrose, Morrisons, Whole Foods Market, Costco, Ocado and Zapp.

Introducing Wype: The Future of Bottom Care

London-based wellness brand Wype is redefining personal hygiene with its innovative gel-based cleansing solution. Designed to be applied directly to toilet paper, Wype’s plant-based, biodegradable formula offers a more effective, skin-friendly, and eco-conscious alternative to traditional toilet paper and harmful “flushable” wipes.

Co-founded in 2020 by Giorgia Granata and Eli Khrapko, Wype was inspired by Italian wellness rituals and the need for a modern, sustainable solution. With support from medical experts, including Colorectal Surgeon James Kinross, the brand is tackling outdated norms and making intimate hygiene part of everyday self-care.

Wype bottle replaces 250 wet wipes, drastically reducing waste and single-use plastic. Its refillable applicator – designed with a sleek, minimalist aesthetic – makes what was a functional appliance into an essential bathroom necessity. Certified COSMOS organic, Wype is crafted with high-quality, traceable ingredients, replacing synthetic additives with sustainable alternatives like xanthan gum.

Wype’s commitment to innovation has driven rapid growth, with a retail debut on Boots.com and 97.5% of users reporting improved hygiene and confidence. Wype leads the charge as personal care evolves, challenging stigma and redefining a long-overlooked category. Prices start from £9.00.

Toys of the Week

Rainbow High Dessert Shop with Littles Doll Kandy Playset, Smyths

Step into a world of sweetness with the Rainbow High Dessert Shop with Littles Doll Kandy Playset! This vibrant playset includes everything your child needs to whip up the ultimate pretend treats, featuring an exclusive poseable doll, Kandy, dressed in her signature fabulous style. With an assortment of colourful dough, kids can create soft-serve ice cream, cupcakes, cookies, and more using the included ice cream dispenser, moulds, and tools.

Kandy, the little sister of Kia Hart, brings her unique flair and charm to every play session. The set comes packed with 4 dough colours, moulds, rolling pins, and dessert cups to keep the creativity flowing for hours. The compact, all-in-one packaging makes this the perfect gift for imaginative little chefs. Whether scooping dough into cones or adding fun details with cookie cutters, every moment with the Rainbow High Dessert Shop is a recipe for fun and creativity! Full sized Rainbow High dolls not included.

Rainbow High Doll Hair Chalk & Style Amaya, Smyths

Meet the Rainbow High Hair Chalk & Style Amaya doll, a vibrant and creative toy perfect for budding stylists and Rainbow High fans. Amaya shines in her signature rainbow-themed outfit and comes with a fun and versatile hair styling kit that offers endless opportunities for imaginative play and self-expression.

The styling kit includes five washable rainbow hair chalks, five easy-to-use hair chalk combs, and five colourful hair clips. Customise Amaya’s stunning long white and rainbow hair or create unique styles on your own. The washable chalks work beautifully on lighter hair and rinse out effortlessly with soap and water, letting you reinvent looks again and again!

Amaya dazzles with intricate fashion details, realistic glass eyes, fluttery lashes, and her signature vibrant hair. Packaged in a beautifully designed gift box, it makes an ideal present for Rainbow High fans or kids who love fashion and hairstyling.

After unboxing, wash Amaya’s hair thoroughly to remove any styling gel, let it dry completely, and then start brushing and creating your masterpieces. The set includes the 28cm Amaya doll, a complete outfit, five washable rainbow hair chalks, five hair chalk combs, and five hair clips, offering everything you need to bring your colourful visions to life!

Camera 50, myFirst

With its user-friendly design, advanced AI editor, and safe sharing features, Camera 50 empowers your child to capture life through their own lens, craft stories, and share their unique perspective with loved ones. Designed specifically for young minds aged 5-12, Camera 50 makes it easier than ever for children to transform everyday moments into creative masterpieces, all with the help of AI. The inclusion of myDiary and our myFirst Circle app fosters good mental health practices from an early age by allowing them to better express themselves and provide a safe space for them to store their video journal entries and share their stories.

The AI interface helps to organise footage, create voice-over recordings and share it securely, among other things. In the myDiary folder, children can keep track of their memories over time, creating a timeline of their experiences and growth. The camera is also compatible with The myFirst Circle app. Through this cloud app, you easily send, save and share photos.

Book of The Week

Wild Magic: Legend of the Black Lion

Discover your wild side! Join twins Misha and Ziggy as they put their extraordinary animal powers to the test in this new illustrated wildlife adventure series for readers 6+. For fans of Leonora Bolt and Space Detectives.

Misha and Ziggy are no ordinary twins. They have a secret that no one else knows: Misha can speak to animals and Ziggy can shapeshift into them!

The siblings couldn’t be happier to be joining their wildlife presenter father on a trip to Ethiopia, and they’re determined to help him bag the best footage of the legendary Black Lion.

When the Black Lion goes missing, Misha and Ziggy are certain their powers can help track it down, but they aren’t the only ones on the hunt for the extraordinary animal. Can the twins help keep the whole jungle safe from harm?

Sammy and the Stolen Paintings, Charlie P. Brooks

The second warm and brilliantly funny family comedy told from the perspective of Sammy the sniffer dog – perfect for younger readers aged 7 and up

Setterpoo Sammy has a BRILLIANT sense of smell. She can sniff out ANYTHING.

When Sammy uncovers a FAKE forged painting and is dognapped by villain Monsieur de Noir, she needs Best Human Friend, Beanie, Robin the sheepdog and Mogpuss the cat to help her out.

Together the friends must launch a rescue mission to find Sammy in Paris, and recover the REAL painting before it’s too late.

TRIPS & EVENTS

Westfield London Unveils New Sensory Room to Champion Inclusivity

Westfield London, has unveiled a brand-new permanent Sensory Room, marking another significant step in its commitment to inclusivity and accessibility for all visitors.

Thoughtfully designed in collaboration with sensory specialists and Jack Tizard School—a day school in Hammersmith and Fulham supporting children and young people with severe learning difficulties —the Sensory Room offers a calming sanctuary. Designed to promote relaxation and reduce stress, the space features soothing lighting, interactive visual projectors, tactile elements, and soft furnishings, creating a calming and therapeutic environment.

Katie Wyle, Head of Shopping Centre Management at Unibail-Rodamco-Westfield, said: “We are dedicated to creating an inclusive environment for all our visitors. The new sensory room demonstrates our commitment to ensuring everyone, regardless of sensory needs, can have a comfortable and enjoyable experience at our centre.”

The Sensory Room forms part of Westfield London’s wider accessibility initiatives, including sponsorship of Purple Tuesday, an annual event raising awareness of hidden and visible disabilities, free sensory packs, Sunflower Lanyards for discreet support, and designated Quiet Hours to create a more accommodating environment.

IN THE SPOTLIGHT…

Ready For Anything: The Ergobaby Omni Deluxe

Ergobaby has launched its most advanced baby carrier yet: The Omni Deluxe. This anytime, anywhere, ready-for-anything carrier offers the ultimate ergonomic comfort, an intuitive, minimalist design, maximum storage and more. Like all carriers in the Omni range, it is suitable from birth through toddlerhood (7lbs-45lbs) and offers every carry position.

Crafted by experts across various fields, the Omni Deluxe baby carrier is built to make parenthood a little less hard, a little more amazing.

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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