My Baba Measure / 5 March, 2025 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Bibbidi-Bobbidi-Beauty: Celebrate Cinderella’s 75th Birthday With Mad Beauty’s NEW! Disney Princess Range

This week it’s been 75 years since Cinderella waltzed onto our screens, and what better way to celebrate than with the NEW! Disney Princess Express Yourself range available at Mad Beauty. Add a touch of royal indulgence to your beauty routine, starring Cinderella in a lineup of pampering beauty must-haves.

 JoJo’s New-In Party Dresses – All dressed up for Special Days

Get your little one dressed up for special events and fun-filled moments with JoJo’s latest range of occasion dresses for girls. Their girls’ occasion dresses are made in a variety of pretty prints and colourful shades that she’ll adore. From sweet smock dresses to tulle party dresses, JoJo’s collection for special days includes selected styles in sizes ranging from up to 1 month to 7 years.

Spring/ Summer Collection, Start-Rite Shoes

Children’s shoe brand Start-Rite Shoes has launched its SS25 collection, featuring exciting product developments in its ‘First Steps’ collection. This includes a bespoke sole unit designed to provide both protection and support for children’s foot development, with a higher, rounded toe and a balanced, rounded heel. Fun new styles such as ‘Harvest‘ and ‘Floret‘ benefit from this innovative sole unit, ensuring little feet are nurtured as they take their first steps.

These new styles complement the return of continuity favourites like ‘Puzzle‘ and ‘Playhouse‘, leading to an even greater choice for little ones. Start-Rite’s SS25 collection continues the brand’s mission to support growing feet with expertly designed footwear available in multiple width fittings and whole and half sizes. Offering the perfect balance of style, comfort, and durability, each pair ensures little ones are supported, wherever their adventures take them.

Sway ‘n Grow, Graco

Graco’s Sway ‘N Grow is the perfect soothing swing and chair solution for little ones. With three modes, it’s suitable all the way from birth up to age 4, and the built-in Bluetooth functionality means parents can play baby’s favourite tones and songs straight from their mobile device.

For the first 6 months, use as a newborn swing with the insert to keep newborns cocooned in comfort. From 6 to 12 months, remove the insert and use the baby liner and you’re in baby soother mode. When baby starts standing up on their own, remove the baby liner and use as a toddler chair up to approx. 4 years (max.18kg).

This sleek 3-in-1 silent swing comes in an on-trend neutral colour palette that will complement any home’s styling.

BabyGap | Soft Landing

Gap’s Wardrobe Classics made even softer – including lived-in tees and new colours, styles to live in all day long. Explore Gap’s super-soft baby range, from comfortable, cotton, easy-change clothing for babies, to bodysuits and sleepsuit essentials. Whether you’re stocking up on toddler essentials for your little one or looking for the perfect gift, discover soft and practical baby clothes at Gap. Soft and practical baby clothes, made with hand-me-down quality.

Baboodle X iCandy

Baboodle, the UK’s leading baby equipment rental platform, has partnered with iCandy to introduce its range of luxury pushchairs to the rental market. UK consumers can now rent the iCandy Peach 7, Peach 7 All-Terrain, and the iCandy Orange 4 through Baboodle. This partnership provides UK parents with flexible, monthly access to iCandy’s premium pushchairs and accessories.

Baboodle’s rental model allows customers to pay for high-quality baby and toddler equipment only for the time they need it, helping to reduce the costs of parenting while offering a sustainable and hassle-free solution.

Stokke® Yoga™

Leading children’s furniture brand, Stokke, are pleased to announce their new innovative baby bouncer and swing, the Stokke® Yoga™.

Offering two movements in one product, this combined bouncer and swing gives parents value for money as well as the option to either soothe or stimulate their little ones.

Stokke® Yoga™ is the first of its kind, featuring innovative dual-motion technology with motor-free bouncing and swinging movements—initiated by the baby or caregiver. Developed with input from physiotherapists, it’s designed to soothe, stimulate, and support development.

Toys of the Week

All-New Animal Backpacks, The Puppet Company

Sure to combine functionality with so much fun, little ones (and adults alike!) can keep belongings organised and easily accessible whilst showing their wild side for school, playdates, or family outings from ages 3 and beyond. Featuring five lovable characters that are full of personality, children won’t be able to pick between the cheeky Chimp, gorgeous Panda, stunning Red Panda, super cute Sloth, or the terrific Tiger.

This stand-out collection of incredibly lifelike, truly striking Backpacks are perfect for animal lovers. Combining realistic plush design with practical functionality and exceptional attention to detail, the bags have been thoughtfully designed to be worn on either the front or back so they can be ‘cuddled’ whilst being carried for added impact.

Helping to support the vital wildlife conservation work that ZSL does around the world and at London and Whipsnade Zoos, the collections are produced as sustainably as possible, made from 45% recycled materials.

Telescope, Build Your Own

Get inspired with this Build Your Own cardboard telescope kit. The box contains everything you need to start exploring our world and beyond. Follow the detailed instructions, press out the pre-cut parts and add the lenses and mirror to build a fully functioning refractor telescope!

You’ll be amazed at what you can see with the 16x magnification! Use the integrated spotting sight to line up your telescope, adjust the angle and focus tube and everything will become clear.

Made using sustainable cardboards and minimal plastics, we have tried our best to create a product that is not only fun and engaging to use, but also environmentally responsible.

Plane Launcher, Build Your Own

The 47-piece kit contains everything you need to slot together and build this incredible launcher. Follow the detailed instructions, press out the pre-cut parts, attach the elastic bands and you’re ready to fly your planes!

Experiment with the 10 different fold ‘n’ fly paper planes. Follow the simple instructions to create your bespoke planes, then see how their performance can be affected by combining the integrated power scale and changes to the plane’s flight dynamics. Which one will fly the furthest? How can adjusting the wings change how it flies or loops? Who can land the closest to one of the 4 scoring targets?

Microscope, Build Your Own

The Build Your Own Microscope Kit is a fantastic way to inspire curiosity and hands-on exploration. Designed for kids aged 8 and up, this easy-to-assemble kit uses a slot-together technique—no glue, no mess! With 30x magnification, children can examine garden minibeasts, leaves, feathers, and more in incredible detail.

Packed with features, the microscope includes a focusing dial, adjustable zoom, and three specimen trays. A built-in periscope lets kids experiment with light, while the removable magnifier allows for on-the-go discoveries. Made from sustainable cardboard with minimal plastic, this fun, educational, and eco-friendly kit is perfect for young scientists and curious minds!

Latest Books

The Book of Big Feelings, Mrs Wordsmith

Cheerful? Grumpy? Puzzled? Mischievous? Silly? How do you feel today? Turn a page every day and discover a new hilariously illustrated word to help you express how you feel.

On the back of each page you will find activities, stories, and questions that develop empathy and resilience, encourage inclusivity, and guide kids in forming positive relationships. Designed to be prominently displayed to spark conversations and make social and emotional learning a staple of daily life.

TRIPS & EVENTS

Young V&A’s Exhibition ‘Making Egypt’

Young V&A’s Making Egypt is the UK’s first child-centered exhibition exploring creativity in ancient Egypt, blending artefacts, contemporary design, and hands-on activities to inspire young visitors.

Featuring over 200 objects spanning 5,500 years, highlights include a painted sarcophagus, ancient funerary masks, and modern pop culture icons like Moon Knight, Minecraft, and The Mummy (1999). Visitors can decipher hieroglyphs, design amulets, and explore ancient Egyptian art techniques through interactive displays.

With contributions from designers like Azza Fahmy and Marjan van Aubel, plus new artist film commissions, Making Egypt brings the rich artistic legacy of ancient Egypt into the present.

  • Free school tickets available on weekdays during term time.
  • Exhibition pass: £10 per person (unlimited visits)

 Battersea’s Affordable Art Fair For Children

Affordable Art Fair returns to Battersea Park for its Spring 2025 edition, featuring over 110 contemporary galleries from across 18 countries, with 10 new galleries exhibiting for the very first time, as well as 182 artists making their debut.

Affordable Art Fair’s popular Family Morning is back on March 12-16th running on both Saturday and Sunday of the fair from 10am-12pm, with activity packs, face-painting, and more! As well as full access to the fair for the family, children of all ages can take part in a range of creative workshops in partnership with Kido. The workshops will focus on Van Gogh’s work, allowing children to recreate his famous work through their own interpretation and create new artwork using his style and techniques.

A brand-new curated display titled ‘Little Visions, Big Imaginations’ for 2025 will also bring together a selection of stunning artworks perfect for children’s bedrooms, to inspire creativity in little ones through colour and patterns.

IN THE SPOTLIGHT…

Bababing Launches The New Raffi 2.0

A redesigned, award-winning pushchair built for quality, durability, and performance. This intelligently designed 3-in-1 travel system delivers exceptional value without the luxury price tag. Crafted with simplicity and reliability in mind, the Raffi 2.0 proves you don’t have to overspend to give your child the best start.

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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