The Measure: What’s Hot For Parents & Kids

The Puppet Company Gives Hope to The Brain Tumour Charity

In honour of Brain Tumour Awareness Month, The Puppet Company proudly partners with The Brain Tumour Charity to introduce Hope, a special addition to the ECO Sockette collection.

Bursting with the charity’s vibrant colours—turquoise blue, red, and white—Hope is more than just a puppet; it’s a symbol of love, resilience, and community. Inspired by the loss of their co-founder, Peter, to stage 4 glioblastoma in 2021, The Puppet Company created Hope to honour his legacy and give back.

For every Hope Sockette sold, £1 will be donated to The Brain Tumour Charity, helping fund life-saving research and support services. As the UK’s largest brain tumour charity, it fights to improve survival, treatment options, and awareness for earlier diagnosis.

With Hope, children and families can spread joy while supporting a crucial cause—because together, we can work towards a cure.

Pact Coffee launches limited edition pack of coffees crafted by female farmers

Bold flavours, inspiring stories, exceptional roasts. Speciality roaster Pact Coffee has launched a limited edition three-pack of delicious coffees created by exceptional women farmers from Brazil and Colombia, including Mitaryu Women’s Project, which boasts indulgent hints of chocolate, raisin and biscuit; Gordura, which is packed with melt-in-the-mouth notes of milk chocolate and cherry; and Sao Sebastiao, a chocolatey orange cream coffee.

You get three 150g bags (enough for eight generous cups each) along with coffee cards, stickers and an illustrated booklet which tells you the fascinating stories of the women behind the coffee.

The Bump Class Launches Early Pregnancy Class to Support Women in Their First Trimester

The Bump Class, founded by Marina Fogle, has launched a groundbreaking Early Pregnancy Class to support women during the first two trimesters—a time when 80% of miscarriages occur. With limited medical guidance before the 12-week midwife appointment, many women turn to social media for advice, often encountering misinformation. This new class provides expert, evidence-based guidance to help expectant mothers feel informed and reassured.

Led by Consultant Obstetrician Miss Nikki Lack and The Bump Class MD Camilla Stewart, the session covers key topics such as pregnancy milestones, symptoms, nutrition, birth options, and recommended scans. The class will be held at The Birth Company, 32 Wimpole Street, and is also available via Zoom. Running for two hours at £50, the session welcomes both women and their partners, offering essential support during this crucial stage of pregnancy.

For more information or to register for the class, please click here. 

Cycle Care Collection, WUKA

WUKA has introduced its Cycle Care Collection, a line of science-backed nutritional supplements tailored to the health needs of menstruating women and teens. The collection includes three types of menstrual gummies: Energy Support Iron Gummies, Immunity Support Vitamin D3+K2 Gummies, and Hormone Support PMS Gummies, addressing common challenges like iron deficiency, low vitamin D, and PMS symptoms. The collection offers accessible, evidence-backed solutions to help women and girls maintain their health throughout their cycle. With formulations for both adults and teens, WUKA ensures safe and effective doses tailored to different life stages, empowering women and girls to manage their menstrual health with practical, scientifically supported products. The gummies are vegan, gluten-free, non-GMO, and free from artificial additives.

New Splish Splash range, BABY born

Much loved doll brand, BABY born, is making waves with the launch of its new bathtime range. The BABY born Splish Splash range is designed to bring fun, creativity, and imagination to waterplay.

The new BABY born Splish Splash range will include five new colourful bath toys, perfect for babies 1 year and above. Each toy is packed with a variety of features that promote sensory development, hand-eye coordination, fine motor skills and supporting independence and routine.

Wolf in the City, Rachel Tilda Wolf

Taken for granted and pooped on by Pigeon, she longs to be admired and to find her place amongst the famous statues in the City Center. One day, she sets off on the bus to do just that, but she discovers that the city statues are mean and selfish. Wolf soon realizes that she misses home, and she heads back to her old square, only to find that her friends there have missed her just as much.

With warmth and humor, this delight of a debut picture book by author and illustrator Rachel Tilda Wolf explores the need to be appreciated and the importance of finding one’s home.

Rebel Heart, Ally Sherrick

Merriweather Pryce is the daughter of a nobleman fighting for King Charles I in a war that divides the country. When her home is besieged by Cromwell’s army, Merri sets out to get help.

But in a land full of enemy soldiers, turncoats, and spies, who can she really trust?

Another beautifully written life-and-death quest, packed with history and adventure from bestselling author of Black Powder. Set during the English Civil War before the pivotal Battle of Naseby, the novel explores themes of family, loyalty, friendship and courage– think Rosemary Sutcliff, Geoffrey Trease and Leon Garfield made modern.