My Baba Measure / 14 May, 2025 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

NEW iCandy Pip

iCandy is thrilled to announce the launch of Pip, their much-anticipated compact fold pushchair. Designed for the modern family who refuse to compromise on convenience, style or functionality, Pip is the perfect solution.

With a focus on urban living and effortless travel, Pip is easy to store and transport, making joyful and hassle-free outings a reality. Designed with an incredibly spacious seat, large wheels and advanced suspension, it delivers an exceptionally smooth and agile ride on city streets.

The iCandy Pip is IATA cabin approved, making it the ideal travel companion for jet-setting families. Weighing in at just 7kg*, Pip is lightweight yet sturdy, featuring a smooth one-hand fold mechanism for effortless use.

This May, MORI is making dreams even bigger and even softer

The award-winning baby and children’s brand is introducing MORI Modal – a new sleepwear collection designed to grow with families. It offers the same cloud-soft feel families know and love, now available in bigger sizes (up to 8 years!) and bolder prints.

Made from sustainable beech trees, MORI Modal is breathable, stretchy, and gets softer with every wash – perfect for bedtime wrigglers and wide-awake explorers.

From their award-winning Clever Zip Sleepsuits to super-soft pyjamas, MORI’s Modal styles come in playful prints including Dino, Mighty Machines, and Flower Power.

The MORI Modal collection is available now at babymori.com, in MORI’s London stores.

BabyBjörn Bouncer Balance Soft launches in Sand Grey

The beloved family essential BabyBjörn Bouncer Balance Soft is now available in Sand Grey, the perfect combination of elegance and comfort.

In the Bouncer Balance Soft, the baby rocks naturally and gently. It is both stimulating and enjoyable for the little one to be able to control the movements by kicking or waving. As it is 100 % baby powered, no batteries are needed. The ergonomic design gives good support for the little one’s head, neck and back.

The seat of the Balance Soft in Tri-Fabric is made of soft 3D Jersey, airy 3D mesh, and a fabric mix of recycled polyester and cotton. This creates a cosy place with a velvety lustrous finish.

Balance Soft has three adjustable height positions and can be used from newborn up to around 2 years. Easy to fold, it is easily transportable. The fabric seat is machine washable.

Toys of The Week

10ft Thorpe Sports Trampoline with Enclosure Net, Smyths

Experience outdoor fun, fitness, and fresh air with the Thorpe Sports 10ft Trampoline and Enclosure — designed for safe, long-lasting bouncing excitement! Built with durability in mind, this trampoline provides endless active play for kids and peace of mind for parents.

Featuring a vibrant green design and unique lantern shape, this trampoline stands out in any backyard. Its sturdy, rust-resistant frame ensures years of use, while the secure enclosure keeps playtime safe. The innovative curved enclosure system includes five supportive poles that bend away from the jumping area, keeping children safely distanced from springs and the frame.

Whether it’s for exercise or entertainment, this trampoline takes fun to new heights. Its smart design encourages higher, longer bounces while protecting jumpers from accidental bumps. With a focus on both performance and safety, the Thorpe Sports Trampoline is the perfect addition to outdoor family play.

Ready, set, jump into safe, active fun!

Stay Active Level Out Board, Smyths

Get ready to move with the Stay Active Get Low Balance Board – the fast-paced electronic game that gets the whole family rocking!

Tilt, tip, and twist your way through exciting challenges in this action-packed balance game. With three different game modes and seven unique moves to master, it’s a fun and active way to play for kids and adults alike.

Enjoy energetic music and sound effects as the board calls out a random sequence of moves to follow.

Keep up with the commands and see if you can beat your high score! It’s fitness meets fun – perfect for family game nights or solo play.

Latest Books

The Ordinary Life of Jacominus Gainsborough, Rébecca Dautremer

This timeless picture book captures the quiet wonder of an ordinary yet extraordinary life. Through 12 beautifully illustrated scenes and portraits of our hero at different ages, follow Jacominus Gainsborough – a humble, fluffy white rabbit – through the changing seasons as life unfolds all around him.

From childhood through to old age, Jacominus is fortunate to be surrounded by family and friends. He may not be the biggest or strongest, but he grows, learns, faces moments of sadness and also finds great joy. This celebration of his life, as he becomes a father, and then a grandfather, tells the story of a soul who has loved and been loved, of the pride of having done one’s best and of the happiness of a life well lived.

Punch!: A Story About Kindness, Michael Hall

In a world where it’s easy to punch back, Badger’s friends choose to patch things up. Perfect for kids navigating big emotions!

When Badger bullies his friends Frog, Moose, Elephant, and Bear, they teach him an unforgettable lesson about empathy, kindness, and forgiveness in this funny and thematically rich social and emotional story from the acclaimed creator of Red: A Crayon’s Story.

Badger, Frog, Moose, Elephant, and Bear are best friends. But when Badger experiences a personal loss and his emotions are too big to contain, he goes looking for trouble and takes his sadness out on his friends. He trips Frog, shoves Moose, kicks Elephant, and pokes Bear with a shovel. So Bear gathers the others, and they come up with a plan to teach Badger a lesson. Only that lesson is not what Badger—or listeners—expect. In fact, Badger’s friends treat Badger with kindness, offering him what he needs the most to soothe his raw emotions—a surprising turn of events that Badger takes to heart when Bear needs a little comfort in return.

 

IN THE SPOTLIGHT…

Embark On An Exciting Journey To Healthy, Happy Smiles With Dr. Brown’s Animal Toothbrushes

With a wild crew of brushing buddies, from snappy crocodiles and the new truck-tastic elephant, to a mighty dinosaur and fancy flamingo, the Dr. Brown’s Animal
Toddler Toothbrushes are designed to turn boring brushing into an awesome adventure.

The easy-to-grip animals will help build up your children’s brushing skills by sparking imaginations, whilst encouraging independent brushing with their innovative features.
These toothbrushes will make daily dental care fun, engaging, and easy for little learning hands to grasp.

Read Next

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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