My Baba Measure / 27 August, 2025 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Deep Repair Balm, Teoxane

Metro 3 Deluxe, Ergobaby

Earlier this year Ergobaby launched the Metro 3 stroller – designed to pack big adventures into small spaces! And now, taking things to the next level with deluxe features and included accessories, comes the Metro 3 Deluxe. Like the Metro 3 it features a nifty self-assisted fold, plenty of storage, and is suitable from 0-4yrs with integrated newborn nest and impressively roomy seat.

Additional features including an intuitive magnetic buckle, convenient carry strap, leatherette handle and upgraded woven sunshade give a truly luxurious feel to this comfy, compact stroller. It also comes with a handy cupholder, and leatherette support bar and weather shield included in the box. The Metro 3 Deluxe redefines what it means to travel light weighing just 7.8kg and folding to just 56x44x23cm, while the cushioned seat for baby, adjustable handlebar for you, and 4-wheel suspension guarantees a smooth ride and comfort for everyone.

Life Postpartum: Helping mums thrive, not just survive

When it comes to having a baby, birth is just the start of the magical journey to motherhood. Life Postpartum is here to support mums through the all-important fourth trimester and beyond, with products, resources and expert guidance designed to make recovery that little bit easier. From soothing essentials that aid healing to advice on both physical and emotional wellbeing, Life Postpartum ensures new mums feel seen, supported, and cared for at every step.

The online platform offers affordable, subscription-based membership packages tailored to each stage of postpartum recovery. From just 19p per day, members gain access to bespoke exercise and rehabilitation plans, nourishing recipes, and trusted advice on topics such as pelvic floor recovery, hormonal analysis and more.

With its refreshing focus on protecting and supporting the wellbeing of new mums, Life Postpartum is opening up conversations around maternal recovery, reminding women that looking after themselves is just as important as caring for their baby.

 

 

PO.P X Liberty Fabrics

PO.P (Polarn O. Pyret) is launching an exclusive design collaboration with the iconic British design house, Liberty Fabrics. This limited-edition collection blends British pattern tradition with Nordic quality – two rich heritages that share a commitment to longevity, craftsmanship, and a sense of playful curiosity.

In this collaboration, Liberty Fabrics’ timeless artistry meets the wonder of childhood, letting the magic of play turn every moment into something extraordinary. After all, a true legacy isn’t meant to be preserved – it’s meant to be lived, explored, and played in. Over and over again.

This year marks Liberty’s 150th anniversary, and this limited design collaboration lets their iconic floral prints create even more new memories. The collection features outerwear, everyday wear, and sleepwear for children – as well as pyjamas for adults. Perfect for gifting, the collection also includes a baby blanket and soft ‘Bear Blankie’ toy.

The collection will be available on Tuesday 9th September.

Rosard Parfum

Rosard Parfum is a new luxury home fragrance brand, dedicated to transforming interiors into exquisite olfactory experiences.

Inspired by the Middle Eastern ritual of scenting the home, a tradition steeped in warmth, artistry, and storytelling. Rosard Parfum celebrates the power of fragrance to elevate everyday living. At the heart of the collection lies real oud, one of the world’s most precious ingredients, prized for its deep, smoky richness and its ability to create an atmosphere of timeless elegance.

The debut range features three hand-crafted room sprays (RRP £40) and three diffusers (RRP £60), each presented in sleek glass vessels and accompanied by signature drawstring dust bags. Designed with both beauty and intention, Rosard Parfum offers more than fragrance—it invites you to embrace the art of perfuming your space with depth, character, and a touch of ritual.

Toys Of The Week

The Secret Video Journal, Secret Creator

The Secret Creator Secret Video Journal is the ultimate way to capture your thoughts, memories, and creativity all with top-level security.

Featuring a built-in fingerprint lock, this journal ensures that your private moments stay protected and just for you. With a 4-inch screen, you can record your video entries easily, while the 10 LED mood lights let you set the perfect atmosphere.

Make each entry even more fun by exploring 15 creative filters and frames to personalise your videos. To spark inspiration, the journal includes Question of the Day prompts, and you can even add photo captures to customise your stories. With an included 32GB MicroSD card, there’s plenty of space to store your memories without worry. Plus, the playful sticker sheet lets you decorate and make your journal truly unique. Perfect for creative minds, it’s the safe and stylish way to express yourself every day.

Teddy Bears Picnic, Wilberry

Wilberry Toys, part of the much-loved family business The Puppet Company, is delighted to introduce their irresistibly cute latest addition, the Teddy Bear Picnic to its enchanting range of soft toys.

The Teddy Bears Picnic set features three mini teddy bears all crafted from high-end, super-soft fur, all tucked up in their very own soft picnic basket and complete with a red checked picnic blanket. Not forgetting their adorable, co-ordinating gingham outfits!

The bears are perfectly sized for small hands and offer a comforting, sensory experience that’s both safe and engaging for those aged 12 months and over. Perfect to accompany any trip outdoors or cosy rainy day in the living room as they turn everyday moments into magical memories.

As with all Wilberry toys, this set is designed to ignite imaginations, learn through play, and most importantly, bring smiles to every generation. More than just a toy, the Teddy Bears Picnic encourages developmental play, enhancing their fine motor skills and storytelling too!

Books of the Week

My Cousins, My World, Sharara Attai & Michelle Pereira

A lyrical, vibrant picture book celebrating the rich and unbreakable bonds we share with our cousins.

I have more cousins than I can count on my fingers and toes.

Quiet cousins and loud cousins.
Dark cousins and fair cousins.
Young cousins and old cousins.

I have cousins who are near.
And some who are far.

But even those who are far feel near.
Because memories of them surround me, wrapping me up like a warm blanket.

From wild campouts to boisterous family gatherings, the adventures and experiences that bind cousins together are rich and lifelong. They are our first friends, and our forever friends.

A joyful celebration of family from debut author Sharara Attai, gloriously illustrated by CBCA award-winning illustrator Michelle Pereira.

Shmoof, Heidi McKinnon

Today is Floof’s birthday!
Floof is excited. Floof loves parties. And cake.
Most of all Floof loves presents
Floof has saved the biggest present for last.
What could it be, Floof?

This is Shmoof.
Shmoof is Shmoofy
Shmoof is VERY Shmoofy
Shmoof is the SHMOOFIEST!

UH OH, Floof…

The world’s floofiest, shmoofiest, cutest and funniest picture book, from the bestselling creator of Floof and I Just Ate My Friend

My Mum is the Best! Nic McPickle, Tommy Doyle

This warm and funny book is a big affectionate “thank you” to all the mums out there, for everything they do for us.

My mum is a Super Mum, the best I’ve ever known.
She loves her trackies and her uggs, her coffee and her phone.

She comes to my concerts, and pins up my art.
She helps me be brave and follow my heart.

My mum is the best!

A hilarious and warm-hearted picture book that’s a richly deserved celebration of mothers everywhere. Told in energetic rhyme, with vibrant illustrations, My Mum is the Best is the perfect gift for Mum!

Minecraft Experience: Villager Rescue Extends Run Until Early January 2026!

Due to overwhelming demand, Minecraft Experience: Villager Rescue — the UK and Europe’s first in-person immersive Minecraft adventure — has extended its hugely popular London run until January 2026. Taking place at Corner Corner, Canada Water, the 45-minute mission invites families, gamers, and newcomers alike to step inside the pixelated world of Minecraft and become the heroes of their own adventure.

Guided by characters Tobin and Dayo, guests journey through immersive rooms and Minecraft biomes, solving puzzles, collecting resources, and battling familiar mobs to save a village under attack. With glowing Orbs, teamwork, and plenty of surprises along the way, the experience blends action, problem-solving, and creativity before finishing at the themed Trading Post. No prior Minecraft knowledge is needed — just a sense of curiosity and play.

Book your tickets here.

CelebrASIA Returns to Battersea Power Station

From 5–7 September, Battersea Power Station will burst into colour as CelebrASIA returns for one weekend only. Families can expect street food from some of London’s best Southeast Asian chefs, live music, traditional dance, craft workshops, lanterns, and cultural games to keep everyone entertained.

Little ones will love the hands-on activities, from Batik painting and beadwork to a special breaking masterclass with Team GB’s B-Boy Sunni. Parents can tuck into delicious dishes while kids explore the colourful festival atmosphere — making it a fun day out for the whole family. Free to attend (with exclusive ticketed feasts in the new Feasting Table), this year’s festival promises bigger flavours, brighter colours, and even more family fun.

IN THE SPOTLIGHT…

My Baba Awards Sponsored by The Baby Show

Important news! The deadline to enter the My Baba Awards sponsored by The Baby Show has been extended to 21st September. That means you’ve still got time to enter your brilliant brands and products.

Winners will be featured across My Baba and The Baby Show’s platforms, reaching thousands of parents and caregivers. Plus, your products will be reviewed by industry experts, including Alexandra Teasdale, Tiffany Norris, Dr Ateh Jewel and Gabriela Peacock.

Categories include:

Pregnancy & Birth | Baby Travel & On-the-Go | Baby Essentials | Nursery & Furniture | Bathtime & Skincare | Playtime | Baby Clothes & Sleepwear | Special Awards – Best Online Retailer & Best Conscious Baby Brand

Don’t miss out — entries close 21st September. Good luck!

 

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In The Spotlight

Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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