My Baba Measure / 10 September, 2025 / Ellie Thompson
Pebble Pro, Magnitone
Bun in the Oven Tee, Isabella Oliver
Flex Plus Smart Watch, Sekonda
Owlet®, the pioneer of smart infant monitoring, is thrilled to announce the launch of its new HD video baby monitor, Dream Sight™, and next-generation Dream Duo™. These products represent an important step for Owlet in the category, featuring advanced technology designed to provide clarity, connection, and peace of mind from day one.
Introducing Dream Sight: Big Tech, Right Price: The Company’s smartest and most affordable camera yet, Dream Sight provides smart HD video monitoring for confidence in every moment. Offering premium features at a lower price, Dream Sight is equipped with 2K HD resolution, motion, sound, and cry detection to alert parents when Baby needs attention, two-way talk capabilities to allow parents to soothe Baby from anywhere.
New Dream Duo: The Ultimate All-in-One Monitor: Dream Sight and the Company’s award-winning Dream Sock come together in a single integrated system. Dream Duo pairs Dream Sock, which tracks Baby’s oxygen level, pulse rate, and sleep trends with hospital-grade accuracy, with Dream Sight for complete visibility day or night. This product bundle brings families enhanced reassurance with real-time alerts if vital health readings fall outside preset zones.
The chilled aisle just got a little bit brighter and a lot tastier, as cheesecake aficionados, English Cheesecake Company partner with iconic confectionary brand Swizzels to launch Squashies flavoured cheesecake. This is the latest addition to the business’ award-winning Collaboration Collection following the enormous success of the much-loved Biscoff Cheesecake.
The Squashies Cheesecake Slices are set to be an absolute taste sensation! Think creamy, fruity layers of cheesecake in the moreish flavour of Squashies, topped with a white chocolate drizzle and pink sprinkles, on the signature crunchy biscuit base that English Cheesecake Company fans know and love! The Squashies Cheesecake Slices will be available exclusively in Sainsbury’s from 11th September, for a limited time only.
JoJo Maman Bébé has just unveiled something truly exciting, their brand-new The Gruffalo by JoJo AW25 collection.
A few pieces have already landed online, with the full collection launching on 23rd September, and selected favourites arriving in-store too. Designed for little ones from newborn up to 6–7 years, the range is packed with cosy Autumn must-haves from outerwear and pyjamas to the sweetest accessories.
JoJo fans will be pleased to see this much-loved collaboration return, and it’s set to be a hit once again. Standout styles include a chunky knit cardigan featuring a magical Gruffalo scene, a modern khaki cord romper, soft borg jackets and accessories, and even a playful t-shirt with a 3D pocket bag detail that little ones will love.
And the fun doesn’t stop there JoJo has also launched the largest official The Gruffalo wooden toy range, so kids can even match their outfits with their favourite toys.
When it comes to hydrated, defined curls that feel as good as they look, Curlsmith’s Moisture Recipe Collection has become a cult favourite. It’s trusted by curl lovers worldwide to deliver the perfect balance of moisture, definition and softness. Formulated for all curl and texture types, this bestselling lineup works in harmony to cleanse, condition and style without ever stripping hair of its natural oils or compromising on hydration.
The Essential Moisture Shampoo (£22) uses aloe leaf and resurrection flower to gently wash away build-up, leaving curls bouncy, nourished and full of life. Follow with the Essential Moisture Conditioner (£22) for deep hydration, cuticle-smoothing slip, and effortless detangling, creating the perfect foundation for styling.
Those with waves can reach for Effortless Waves (£24), a lightweight styling spray that enhances body and shape without crunch, while Shake & Shine (£24), a hyaluronic acid-infused refreshing mist, revives curls in between washes with a hit of long-lasting moisture and frizz control.
British lifestyle brand, Cath Kidston, known globally for their heritage of joyful, hand-painted prints, has partnered with Great Ormond Street Hospital Charity (GOSH Charity) to offer a specially painted, limited-edition print collection of pyjamas, womenswear, childrenswear, bags, accessories and mugs.
An ode to the work of the teams at Great Ormond Street Hospital (GOSH), one of the world’s leading children’s hospitals based in London since 1852, the hero print of the collection named ‘Hope and Heart’ was painted especially to celebrate the caregivers and specialist Play team who protect the preciousness of childhood for its patients and their families. The animals of the ward names at GOSH have been painted as young animals, encased in a vignette of the seasons, depicting how the hospital’s Play team – which is funded by GOSH Charity – spoke of keeping the children connected to nature through crafts and play.
The new Studio Creator Hollywood Mirror: Get Ready With Me Set has arrived, giving content creators, makeup lovers and beauty beginners the ultimate desk-top setup for flawless lighting, hands-free filming and effortless organisation. With three lighting modes, adjustable brightness, a 360° phone holder and a detachable accessory tray, this is the must-have mirror for anyone creating GRWM (Get Ready With Me) videos, tutorials, or selfies.
Whether you’re getting ready for a night out, filming a makeup routine or perfecting your skincare ritual, the Hollywood Mirror transforms any space into a professional-style vanity, without the studio price tag.
Draw, copy, print and colour with this Doodle Copy Draw & Print Set. This is the first creative doodle pad where kids can easily design their own art and watch it print out. Enjoy easy, mess-free fun that’s perfect for screen-free play at home or on the go.
Use the unique drawing board with colourful carbon paper and 50 reusable stencils to bring creative ideas to life. Then press the button to print your creation and give it that finishing touch with the included crayons.
From the tiniest raindrop to the deepest ocean, join two children and their dog on a fantastic journey through the water cycle. As they splash in puddles, float on clouds and dive into the sea, young readers will discover how water moves through our world in an incredible, ever-changing cycle.
From clouds of dust drifting in the freezing depths of space to the explosive power of a supernova, join two children and their cat on a fantastic journey through the life-cycle of a star. As they ride on a meteor, zoom in a rocket and stargaze from their garden, young readers will discover how the stars up above us begin, grow and die in an incredible, ever-changing cycle.
A much-loved Christmas phenomenon is set to make its UK debut this winter, bringing a spectacular festive experience to families in the heart of London. Following a sold-out run in Australia that delighted thousands, Wundrful World of Christmas will open for the very first time in the UK on 7 November 2025. Just moments from Borough Market, one of London’s most historic neighbourhoods, will be transformed into an immersive world of seasonal magic, filled with storytelling, theatre, and festive cheer.
Created by immersive entertainment company Wundr, the 50-minute walk-through adventure takes families on a journey to the North Pole. Combining live performance, animated characters, projection technology, sensory design, and detailed sets, the experience invites children and their grown-ups to meet Santa’s elves, send magical mail, enjoy tales with Mrs Claus, and finish with a heart-warming visit and photo with Santa himself. Perfect for young believers aged 3 to 8, Wundrful World of Christmas promises a brand-new way for London families to experience the wonder and joy of the festive season.
When: Saturday 18th October to Sunday 2nd November 2025
This October, Wakehurst, Kew’s wild botanic garden in Sussex, is bursting with dragon magic as Zog takes over the trails! Little adventurers can sign up to Dragon School, complete fun challenges, and take home a shiny Zog Nature Heroes badge once they graduate as dragons.
Celebrate 15 years of Zog with five exciting activity stations – learn to fly, roar, and breathe fire, plus try a scarecrow-spotting puzzle and test your best dragon roar at the sound station. Along the way, discover amazing seed science as part of the 25th anniversary of Kew’s Millennium Seed Bank.
Families can enjoy colourful photo spots, a giant 3D carved Zog at the labyrinth, and plenty of picnic stops or pop-up drinks to refuel. The trail is buggy-friendly, dog-friendly, and perfect for all ages. For a calmer experience, visit on the Quiet Day, Friday 24 October, designed for those with additional or sensory needs.
Swedish childrenswear experts PO.P have launched an exclusive design collaboration with iconic British design house, Liberty Fabrics, in a magical fusion of British heritage and Nordic quality. The limited-edition collection features outerwear, everyday wear, and family nightwear, all made from organic & recycled materials. Adorned with Liberty’s iconic florals and designed for comfort and durability, every piece is made to be loved, worn, and passed on – again and again.
Graco Eluma Sway: The Baby Swing That Listens
The PO.P by Liberty Fabrics Collection Just Dropped – Sustainable Kidswear In Iconic Prints
Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.
Christmas Gifting / 15 November, 2026
Christmas Gifting / 14 November, 2026
Christmas Gifting / 13 November, 2026
